PPC & SEO Consultant
I bring over 15 years of hands-on agency experience to help businesses grow through smarter SEO and PPC. Whether you're an established enterprise or an ambitious SME, I'll build a custom strategy around your goals. No lengthy contracts, just straightforward dedicated, digital marketing that gets results.
Very few industries are unfamiliar to Owain, who has worked on long term SEO & PPC projects with the likes of:
-The Football Association, British Swimming (Sport)
-Miss World, L’Oreal (Beauty)
-Woodhouse, General Projects, Gleeds (Property)
-Mapei, Doosan, Greenscape Solar (Industrial/Energy)
-Sky Business, Press Association (Media)
-CitySpring, Fowler Welch, Ryde (Logistics)
-British School of Brussels & ISSH (Education)
-The RTL Group, Point A Hotels, PortoZante (Hospitality)
Owain hasn’t just worked with bluechip enterprises and global leading businesses, but also, many small to medium sized businesses with lower levels of campaign and PPC advertising budgets. Discover more about Owain’s digital marketing expertise here.
Learn More
Before conducting any marketing campaign, it is essential to know how your existing website performs across the web from a technical and search standpoint. By taking the time to manually review any on-site and off-site issues by means of a web audit, it becomes easier to determine any issues that might be preventing your website from performing well in search engines such as Google.
Local Search
Local search marketing is invaluable for businesses offering a service in proximity to your business location. Typically ideal for café’s, restaurants, builders, plumbers and local independent shops. If your business wants to be discovered within Google or Bing’s map listings, you will require a fully optimised local listing for search engines to recognise and optimise your business. In addition, local citations need to be developed.
The old adage “content is king” is still as pertinent as ever. The value of content marketing isn’t assessed on the quantity of written copy or even keyword density, but instead, through qualitative research techniques. Your website content needs to work smart, and it’s content must be refined for users of your site. Your copy has to be contextual enough to be indexed by search engines for any searches relating to the services your business offers. Balancing user experience (UX) and writing website copy for SEO is a a tricky art, but if done correctly, can reap many rewards.
Paid search, or pay per click (PPC) through Google Adwords is a key area to help supplement your organic visibility (or any lack of) in Google. Advertising effectively through PPC ensures a more frequent brand presence for searches your business wishes to appear for. Owain is fully accredited and Adwords certified. He also has over 12 years experience successfully managing Google Adwords campaigns.
Search engine optimisation (SEO) isn’t a science but an art. Google rewards websites for providing great user experiences (UX), rich and rewarding on-page content and valuable media backlinks from valuable publications which point back to your website. These factors all influence your domain (website) authority, resulting in your overall level of online visibility improving, thus impacting upon your closest marketplace competition.
Social Media Consultancy
Social media marketing doesn’t have to be a frivolous task. The rewards of an effective and well planned social media strategy can prove immense beyond campaign execution. Not only will you gain brand equity through posting organically, but paid social can also deliver success for your business, particularly through platforms such as Facebook if your focus is B2C, where the targeting platform is well refined. Alternatively, if your focus is B2B, LinkedIn may be the best avenue for your business to drive additional engagement.
CRO
Conversion Rate Optimisation (CRO) is the art of analysing any underlying issues on your website, looking into why visitors may not be converting. The value of CRO is in identifying why there are sticking points or drop-offs from your website before a visitor engages with key calls to actions. This involves forming rationale (through evidence gathering) to support any hypothesis behind any lack of conversion. Owain has worked with the likes of Asda, Toyota, Virgin, CBS Network & other recognised brands on optimising their conversion flows, utilising tools beyond Google Analytics along the way.
Your website is the face of your company, so you deserve to know how users are engaging with every aspect, from any activity to the levels of engagement and interactions made on your site. Only when you can interpret the data behind the performance of your business website (through platforms such as Google Analytics), can improvements start to be made.
The ideal digital marketing service solution for your business
Does your website compliment the direction of your broader business strategy, or could it be working harder? Contact Owain today to discuss your requirements.
Get in Touch
Background and Experience
Since graduating from the University of Gloucestershire in 2008 with a BA Honours in Strategic Business Management, Owain has gone on to work with leading brands in a wide range of sectors.
Owain started his career, working in a Sports Marketing & CRM role at Goodform, a Sports Marketing Agency based in Warwick; where he successfully account managed the The Football Association’s Licensed Coaches Membership scheme. He also worked on a number of other accounts for PL Football Clubs, County Cricket Clubs, and the Welsh Rugby Union (WRU).
Over the past 15 years, Owain has worked predominantly in the City of London, for Top 100 Digital Agency; Tangent (formerly Decibel Digital). He has also worked in a marketing and conversion rate optimisation (CRO) capacity for fast growing customer experience SaaS, Decibel Insight.
Since relocating the Midlands, Owain has worked for UP Hotel Agency (a specialist digital agency for hospitality) but now works for his own clients on a full time freelance basis.
Testimonials
Where Owain has featured
Testimonials
Read some of the comments from those that I have worked with.
Owain revamped our PPC and Google Shopping activity with great success. He's very knowledgeable in the space - I'd recommend him to anyone looking to boost their paid marketing activity.
Owain carried out SEO for a set of new corporate websites i was launching for Doosan. His pro-active attitude and ability to communicate the benefits of SEO to a non-technical audience made him a pleasure to work with.
I had the pleasure of working with Owain for 5+ years launching may successful digital products and campaigns together. Owain's experience in SEO strategy, content, PPC, social, analytics and CRO was always invaluable. I couldn't recommend him highly enough.
Owain is a very proficient digital marketing specialist and helped my marketing strategy no end.
FA Learning appointed Goodform to support the activity undertaken by The FA's Coaches Association. Owain was my primary point of contact and demonstrated a fantastic work ethic, a great eye for detail and a positive influence throughout the project.
I managed Owain for a number of years. Throughout that period he was hard working and consistent in his approach and manner. He can turn his hand to anything digital, and has a deep understanding of SEO. When we broadened his role from SEO to digital marketing he excelled. His passion for writing, when combined with his other skills create a powerful combination. I recommend Owain!
Owain always dealt with my enquiries efficiently and quickly. He was a great asset for the FA Learning team, and did a brilliant job to support growth on The FA's Licensed Coaches Club account.
The fun part…
Aside from marketing, Owain is lives with his wife and child in Rugby, Warwickshire.
In his leisure time, Owain plays squash, tennis, padel and football. He has travelled extensively across Europe and South America.
On the road
Follow Owain on Instagram for regular updates on his travels >
Need support with your SEO, PPC efforts, or do you require other digital marketing support?
Owain can be reached on +44 (0) 7411177327, or alternatively, by completing the contact form below.
Frequently Asked Questions
What does OCP digital marketing stand for?
My name, Owain Christian Powell (OCP). OCP Digital Marketing is just me, a freelance SEO and PPC consultant based in Rugby, Warwickshire. There’s no brand to speak of, no team behind a logo. I am the brand. When you work with me, I’m your dedicated contact from day one to done.
Why hire a freelance consultant instead of an agency?
You get me, every time. No change of account managers, no handoffs to juniors, no markup or commissions on ad spend. My full time freelance role (so my time) is my income, there’s no salary, no retainer from an employer, no fallback. That puts real pressure on me to perform, and honestly I prefer it that way. I care about every account because I have to, and because I want to!
What digital marketing services do you offer?
Google Ads, Meta Ads, SEO, and GA4/GTM analytics, reporting – from initial setup through to ongoing management and comms.
Do you work with clients outside the UK?
Yes, many of my clients are based abroad. I currently manage campaigns for a luxury resort in Greece, international schools in Switzerland and Belgium. Two clients in Germany and a couple in the USA, alongside clients across the UK. Everything is handled remotely.