Digital Marketing strategy, straight from the specialist.
Over 15 years of hands-on experience delivering SEO and PPC, built at top digital agencies in the City of London and now applied directly to your account as an independent freelance consultant. Charged by the hour, with no lengthy contracts, no account layers and no handing you to a junior in month two.
Most agencies split search across a team and a project manager. Here the strategy, the build and the optimisation sit with the same person, which is why the work moves faster.
01
Website Auditing
Before any campaign runs, it is essential to know how your website performs technically and in search. A manual review of on-site and off-site issues makes it far easier to see what is holding your rankings back.
02
SEO & Digital PR
Google rewards sites for good user experience, rich on-page content and valuable backlinks from credible publications. Together those raise domain authority and overall visibility against your closest competitors.
03
Paid Search
Pay per click through Google Ads supplements your organic visibility and keeps your brand present for the searches that matter. Fully accredited, with over 12 years managing Google Ads campaigns.
04
Content Marketing
Content value is not measured in word count or keyword density. Your copy has to work for the people reading it and still be contextual enough for search engines to index it against the services you offer.
05
Conversion Rate Optimisation
Finding the sticking points and drop-offs that stop visitors converting, then forming a hypothesis from real evidence. Previous CRO work includes Asda, Toyota, Virgin and CBS Network.
06
Local Search
Invaluable for any business serving customers near its location. To appear in Google or Bing map listings you need a fully optimised local listing and properly developed local citations.
07
Social Media Consultancy
Organic posting builds brand equity, and paid social delivers beyond it. Facebook where the focus is B2C and the targeting is refined, LinkedIn where the focus is B2B.
08
Tracking & Measurement
GA4 event and conversion tracking, conversion goals in Google Ads and across whichever other platforms the activity runs on. Set up properly so the return on every campaign can actually be measured.
09
Reporting
You deserve to know how users engage with every part of your site. Only once you can interpret the data behind its performance, through platforms such as GA4, can improvements start to be made.
Sectors
Very few industries are unfamiliar
Long term SEO and PPC projects across sport, beauty, property, industry, media, logistics, education and hospitality, for blue chip enterprises and small businesses alike.
Industrial and energyMapei, Doosan, Greenscape Solar, SolaX Power
MediaSky Business, Press Association
LogisticsCitySpring, Fowler Welch, Ryde
EducationBritish School of Brussels, ISSH
HospitalityThe RTL Group, Point A Hotels, Porto Zante, Abbey House Hotel, The Varsity Hotel Cambridge
Why independent
The person you meet is the person who does the work
All work is carried out on an independent, self-employed and freelance basis. That keeps overheads out of your budget and decisions out of committee.
A flexible extension to your marketing team
Scale the hours up around a launch or a peak season and back down when things settle. You get a search specialist working inside your marketing team without the cost or commitment of hiring one.
No account layers
You brief the person building the campaigns. Nothing is lost between a strategist, a manager and an executive.
A project managed approach
Every engagement runs to a plan with clear scope, timelines and checkpoints. Agency discipline, without the agency handing your account between people.
No lengthy contracts
The work holds the relationship together rather than a twelve-month tie-in. Notice is short and the exit is clean.
Reporting you can read
Impressions, clicks, conversions and revenue, explained in plain terms, along with what is being changed next as a result.
Background and experience
Fifteen years, mostly in the City of London
Since graduating from the University of Gloucestershire in 2008 with a BA Honours in Strategic Business Management, Owain has gone on to work with leading brands across a wide range of sectors.
He started his career in a sports marketing and CRM role at Goodform in Warwick, account managing the Football Association’s Licensed Coaches Membership scheme alongside Premier League clubs, county cricket clubs and the Welsh Rugby Union.
Over the past fifteen years he has worked predominantly in the City of London for top 100 digital agency Tangent, and in a marketing and CRO capacity for customer experience SaaS Decibel Insight. Since relocating to the Midlands he has specialised in hospitality, and now works for his own clients on a full time freelance basis.
Midlands based with a global client base, spanning Switzerland, Belgium, Italy and the USA. Most of the work is handled remotely, though he travels to visit clients for annual meet-ups and has been lucky enough to join a few of their end of year celebrations along the way, and marketing award ceremonies.
Where Owain has featured
Testimonials
Read some of the comments from those that I have worked with
Femke van der MeerHospitality, Distribution and E-Commerce
I had the pleasure of working with Owain, who looked after our account for many years. Owain is a seasoned digital marketing professional with extensive experience, particularly in hospitality marketing, but also across a wide range of industries thanks to the strong network and options he has built over the years. His strategic insights and dedication consistently delivered exceptional results for our aparthotel chain.
John SotirakosChief Executive Officer, Porto Zante Villas & Spa
Owain is a great partner and I love working with him. I would definitely recommend him for any digital marketing project.
Amanda NavaDirector of Marketing, TC Restaurant Group
I worked with Owain over the course of a year on paid media and SEO. While being based in the states and Owain in the UK, you’d think communication would be challenging, but he was always accommodating, prompt in response, and a pleasure to work with. His attention to detail and analytical perspective brought great value to our brand and marketing programs.
Kim BurgessFormer Marketing & Communications Director, The British School of Brussels
Owain has supported our school’s SEO/PPC work over many years. Professional, creative and reliable. Open to challenges and happy to brainstorm new ideas! A pleasure to work with.
Chris AtkinsonDigital Content Manager, Mapei UK Ltd
I worked with Owain directly when he was the Account Manager for Mapei. He oversaw all of our paid social content, along with website and landing page SEO. He always had suggestions on how we could improve or expand on what we were currently doing, and we always saw positive results from such campaigns. I would certainly recommend Owain, and feel any company would benefit from having him on their team.
James KendallDirector, KES Lighting & Home
Owain revamped our PPC and Google Shopping activity with great success. He’s very knowledgeable in the space - I’d recommend him to anyone looking to boost their paid marketing activity.
Keng ChowCorporate Strategy & Performance at Doosan
Owain carried out SEO for a set of new corporate websites i was launching for Doosan. His pro-active attitude and ability to communicate the benefits of SEO to a non-technical audience made him a pleasure to work with.
Richard TriggExperience Design Director, Tangent
I had the pleasure of working with Owain for 5+ years launching may successful digital products and campaigns together. Owain’s experience in SEO strategy, content, PPC, social, analytics and CRO was always invaluable. I couldn’t recommend him highly enough.
Matthew CooperDirector, Woodhouse Workspace
Owain is a very proficient digital marketing specialist and helped my marketing strategy no end.
Cassandra ReesContent & Media Manager, FA Learning
FA Learning appointed Goodform to support the activity undertaken by The FA’s Coaches Association. Owain was my primary point of contact and demonstrated a fantastic work ethic, a great eye for detail and a positive influence throughout the project.
Ben HarrisCEO, Decibel
I managed Owain for a number of years. Throughout that period he was hard working and consistent in his approach and manner. He can turn his hand to anything digital, and has a deep understanding of SEO. When we broadened his role from SEO to digital marketing he excelled. His passion for writing, when combined with his other skills create a powerful combination. I recommend Owain!
Steve WilliamsNational Facilities Manager, The FA
Owain always dealt with my enquiries efficiently and quickly. He was a great asset for the FA Learning team, and did a brilliant job to support growth on The FA’s Licensed Coaches Club account.
Common questions
Before you get in touch
What does it cost to work with Owain?
You pay for my time and nothing else. Rates start from £70 per hour, and I take no commission whatsoever from your ad spend. The total depends on the hours the work needs, and you will get a clear number rather than a proposal you have to chase.
What does OCP digital marketing stand for?
My name, Owain Christian Powell (OCP). OCP Digital Marketing is just me, a freelance SEO and PPC consultant based in Rugby, Warwickshire. There’s no brand to speak of, no team behind a logo. I am the brand. When you work with me, I’m your dedicated contact from day one to done.
Why hire a freelance consultant instead of an agency?
You get me, every time. No change of account managers, no handoffs to juniors, no markup or commissions on ad spend. My full time freelance role (so my time) is my income, there’s no salary, no retainer from an employer, no fallback. That puts real pressure on me to perform, and honestly I prefer it that way. I care about every account because I have to, and because I want to!
What digital marketing services do you offer?
Google Ads, Meta Ads, SEO, and GA4/GTM analytics, reporting, from initial setup through to ongoing management and comms.
Do you work with clients outside the UK?
Yes, many of my clients are based abroad. I am Midlands based with a global client base, currently managing campaigns for a luxury resort in Greece, international schools in Switzerland and Belgium, clients in Italy, Germany and the USA, alongside clients across the UK. Most of it is handled remotely, though I travel out for annual meet-ups where it helps.
On the road
The fun part
Aside from marketing, Owain lives with his wife and child in Rugby, Warwickshire. In his leisure time he plays squash, tennis, padel and football, and has travelled extensively across Europe and South America.
Thirty minutes, no pitch deck. Tell me where you are now and what you want to change, and you will get a straight answer on whether search is the right spend.
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Femke van der MeerHospitality, Distribution and E-Commerce
John SotirakosChief Executive Officer, Porto Zante Villas & Spa
Amanda NavaDirector of Marketing, TC Restaurant Group
Kim BurgessFormer Marketing & Communications Director, The British School of Brussels
Chris AtkinsonDigital Content Manager, Mapei UK Ltd
James KendallDirector, KES Lighting & Home
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04
05
06
07
09
Femke van der MeerHospitality, Distribution and E-Commerce
John SotirakosChief Executive Officer, Porto Zante Villas & Spa
Amanda NavaDirector of Marketing, TC Restaurant Group
Kim BurgessFormer Marketing & Communications Director, The British School of Brussels
Chris AtkinsonDigital Content Manager, Mapei UK Ltd
James KendallDirector, KES Lighting & Home
Keng ChowCorporate Strategy & Performance at Doosan
Richard TriggExperience Design Director, Tangent
Matthew CooperDirector, Woodhouse Workspace
Cassandra ReesContent & Media Manager, FA Learning
Ben HarrisCEO, Decibel
Steve WilliamsNational Facilities Manager, The FA