Why work with Owain
A freelance PPC & SEO specialist, not an agency
Over 15 years of agency-side search, applied directly to your account by the person who does the work.
Owain has worked in the digital agency space for over 15 years, and worked with some of the best known brands in Europe, supporting their PPC & SEO efforts. It’s safe to say, he’s seen it all when it comes to how not to and how to best manage digital marketing campaigns.
Whilst digital agencies still offer great solutions to many clients, a freelance PPC or SEO consultant can really add increased value and flexibility that PPC or SEO agencies simply can’t.
Also outlined below, there are many key benefits to hiring a freelance PPC expert over a digital or PPC agency, not least the fact that it’s far more personable to deal with one individual, not multiple.
The list is short because the difference is structural. One person, accountable for the strategy and the execution, without an account layer in between.
The case
Why hire a freelance PPC or SEO consultant over a digital agency?
Seven reasons clients give, in their words as often as mine.
No long term contracts
Charged by the hour, so the relationship continues because it works, not because it is locked in.
Dedicated campaign management
One person on the account, who knows its history without having to be briefed again.
Lower management cost
You are paying for a specialist rather than an agency structure and its overheads.
Guaranteed experience and expertise
Over 15 years of agency-side search on every task, including the small ones.
Flexibility to react
Budgets, bids and priorities can be changed the day they need changing.
Full transparency, project managed
You see what was done, why it was done and what it cost.
Reactive
Often on hand during weekends and evenings, because campaigns do not only break on weekdays.
Questions
What people ask before switching
The practical concerns about moving from a digital agency to a freelance digital marketing specialist.
Do you only work with large brands?
Not at all. The recognisable names are the ones people ask about, but I currently work with a range of smaller clients. Tenby Health in Pembrokeshire are one such client, who I have been supporting for approaching a year.
Who actually does the work?
I do. The strategy, the build and the ongoing optimisation all sit with the same person, so nothing is handed to a junior once the account is won.
Do I need to sign a long-term contract?
No. Work is charged by the hour with no lengthy commitment, so you can scale involvement up or down as your priorities change.
How does the cost compare with an agency?
Management costs are lower than a digital or PPC agency because you are paying for one specialist rather than an account structure. You also see exactly where the time goes, because the work is project managed and fully transparent.
Can you work alongside my existing agency or in-house team?
Yes. That might mean auditing what is currently being done, taking one channel while another team keeps the other, or supporting an in-house marketer who needs senior search input.
How quickly can you react when something changes?
Quickly. Campaigns rarely break at a convenient moment, so I am often on hand during evenings and weekends rather than waiting for the next reporting cycle.
Get in touch
Tell me what you want to change
Tell me where you are now, what is not working and what you want to change. You will get a straight answer on whether search is the right spend, and where I think the quickest gains are.
Book a call hereDisclaimer: all work is carried out on an independent, self-employed and freelance basis.