Digital Marketing Services Blackpool & Lancashire

 

Search engine optimisation (SEO) and website optimisation should be at the forefront of every business owners thinking. Search engines such as Google are the “go to place” nowadays for customers, when they looking for services, both regionally across Blackpool and the wider Lancashire area.

Owain will work with you to establish your business objectives and KPIs, the competitive landscape; then will work to identify onpage and off-page SEO opportunities. Onpage being optimisation opportunities across your website, whether it be content, images or technical SEO requirements; Offpage being the quantity and quality of citations your website has attained from third party sites, which relates to your backlink profile. Both of these factors (onpage and offpage) are hugely important elements which determine the strength and authority your website has with popular search engines such as Google.

In addition to SEO, Owain is Google Adwords Certified for running Adwords (PPC) advertising campaigns for your business to supplement any lack of organic visibility.

If your website is nowhere to be seen or is not attracting the right kind of traffic and conversions, you should contact Owain to see how he can support.

SEO & Digital PR

Search engine optimisation (SEO) isn’t a science but an art. Google rewards websites for providing great user experiences (UX), rich and rewarding on-page content and valuable media backlinks from valuable publications which point back to your website. These factors all influence your domain (website) authority, resulting in your overall level of online visibility improving, thus impacting upon your closest marketplace competition.

Local Search

Local search marketing is invaluable for businesses offering a service in proximity to your business location. Typically ideal for café’s, restaurants, builders, plumbers and local independent shops. If your business wants to be discovered within Google or Bing’s map listings, you will require a fully optimised local listing for search engines to recognise and optimise your business. In addition, local citations need to be developed.

Content Marketing

The old adage “content is king” is still as pertinent as ever. The value of content marketing isn’t assessed on the quantity of written copy or even keyword density, but instead, through qualitative research techniques. Your website content needs to work smart, and it’s content must be refined for users of your site. Your copy has to be contextual enough to be indexed by search engines for any searches relating to the services your business offers. Balancing user experience (UX) and writing website copy for SEO is a a tricky art, but if done correctly, can reap many rewards.

Reporting

Your website is the face of your company, so you deserve to know how users are engaging with every aspect, from any activity to the levels of engagement and interactions made on your site. Only when you can interpret the data behind the performance of your business website (through platforms such as Google Analytics), can improvements start to be made.

Background and Experience

Since graduating from the University of Gloucestershire in 2008 with a BA Honours in Strategic Business Management, Owain has gone on to work with leading brands in a wide range of sectors.

Owain started his career, working in a Sports Marketing & CRM role at Goodform, a Sports Marketing Agency based in Warwick; where he successfully account managed the The Football Association’s Licensed Coaches Membership scheme. He also worked on a number of other accounts for PL Football Clubs, County Cricket Clubs, and the Welsh Rugby Union (WRU).

Over the past 10 years, Owain has worked predominantly in the City of London, for Top 100 Digital Agency; Tangent (formerly Decibel Digital). He has also worked in a marketing and conversion rate optimisation (CRO) capacity for fast growing customer experience SaaS, Decibel Insight.

Over the past year, Owain relocated back to the Midlands for family reasons, where he currently works for UP Hotel Agency, a specialist Digital Marketing Agency for Hotels, and the well reputed Digital Agency, ADAO.

Testimonials

Where Owain has featured

Testimonials

Read some of the comments from those that I have worked with.

  • keslighting

    Owain revamped our PPC and Google Shopping activity with great success. He's very knowledgeable in the space - I'd recommend him to anyone looking to boost their paid marketing activity.

    - James Kendall - Director - KES Lighting & Home

    Owain carried out SEO for a set of new corporate websites i was launching for Doosan. His pro-active attitude and ability to communicate the benefits of SEO to a non-technical audience made him a pleasure to work with.

    - Keng Chow - Corporate Strategy & Performance at Doosan

    I had the pleasure of working with Owain for 5+ years launching may successful digital products and campaigns together. Owain's experience in SEO strategy, content, PPC, social, analytics and CRO was always invaluable. I couldn't recommend him highly enough.

    - Richard Trigg - Experience Design Director, Tangent

  • L’OrealL’Oreal
  • TheFATheFA
  • SkySky
  • DoosanDoosan

The fun part…

Aside from marketing, Owain is lives with his wife in the Midlands.

In his leisure time, he enjoys staying active by playing football and racquet sports (tennis, squash) mixed with a bit of dancing. Also, being a bit of an intrepid explorer, he has ventured to most countries in Europe and also South America, he plans to visit Australia and New Zealand next. Prefers sampling cultures and is certainly not one for an all inclusive!

He has an eclectic taste in music (as his friends and work colleagues will vouch for), with a penchant for R&B, Electronic, New Age, Synthwave, 80s/90s & Latin Music Genres, predominantly Reggaeton, Bachata and Pagode.

On the road

Follow Owain on Instagram for regular updates on his travels >

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