Sure, pay per click (PPC) is great for getting you to the top of Google; however this costs your business money. Birmingham is a highly competitive area of the UK, not just the Midlands. There is little point in PPC advertising through Google Adwords if your website doesn’t convert. Owain works closely and thoroughly with all businesses before undertaking a pay per click advertising campaign to assess whether your business is ‘ready’ to convert those people that click through to your business from Google. You otherwise risk throwing good money after bad. Owain will work closely in the first instance to assess your business website’s ‘readiness’ to commence with a PPC campaign. This will involve a user experience (UX) a conversion optimisation review as well as an assessment of your paid landing pages (where your customers land to your website through your ads). Only after this has been achieved is your business ready to maximise ROI from a PPC campaign.
Search engine optimisation (SEO) is a long-haul game, requiring a patient approach. Long gone are the days of black-hat SEO, link farming, directory spamming and all-but guaranteed ‘quick wins’. SEO nowadays is an art, a perfect blend of on-page SEO (ensuring your website content/copy is best marketed to end users and search engines) as well as off-page. Off-page SEO requires a lot of effort through developing an effective digital PR model, building relationships with your industry and (in essence) working to achieve the growth and development of your brand. This doesn’t happen overnight. Owain can work closely with you to develop organic traffic and develop your brand and visibility through Google over time. To gain website authority requires a smart, strategic and collaborative approach, as well as benchmarking on progress. Owain does not promise X rankings on 1st page of Google. Stay away from anyone who does as they are untrustworthy. Google’s algorithm is a complex beast, which even Google employees can’t hack to manually override rankings, let alone an SEO professional!
Speak to Owain today to see how he can help your business grow online through digital strategy development, as well as to discuss SEO and PPC campaign opportunities for your business.
Owain currently works full time for ADAO and UP Hotel Agency between the hours of 8:30-17:30 Monday to Friday. He works for his own clients digital marketing campaigns most evenings from 18:00 onwards. He also dedicates and commits to working a set amount of time at weekends. If you need to speak to Owain during the daytime, Monday-Friday, this can be arranged at midday, or around Owain’s current full time working hours.
Since graduating from the University of Gloucestershire in 2008 with a BA Honours in Strategic Business Management, Owain has gone on to work with leading brands in a wide range of sectors.
Owain started his career, working in a Sports Marketing & CRM role at Goodform, a Sports Marketing Agency based in Warwick; where he successfully account managed the The Football Association’s Licensed Coaches Membership scheme. He also worked on a number of other accounts for PL Football Clubs, County Cricket Clubs, and the Welsh Rugby Union (WRU).
Over the past 10 years, Owain has worked predominantly in the City of London, for Top 100 Digital Agency; Tangent (formerly Decibel Digital). He has also worked in a marketing and conversion rate optimisation (CRO) capacity for fast growing customer experience SaaS, Decibel Insight.
Over the past year, Owain relocated back to the Midlands for family reasons, where he currently works for UP Hotel Agency, a specialist Digital Marketing Agency for Hotels, and the well reputed Digital Agency, ADAO.
Where Owain has featured
Owain carried out SEO for a set of new corporate websites i was launching for Doosan. His pro-active attitude and ability to communicate the benefits of SEO to a non-technical audience made him a pleasure to work with.
I had the pleasure of working with Owain for 5+ years launching may successful digital products and campaigns together. Owain's experience in SEO strategy, content, PPC, social, analytics and CRO was always invaluable. I couldn't recommend him highly enough.
Owain is a very proficient digital marketing specialist and helped my marketing strategy no end.
Aside from marketing, Owain is lives with his wife in the Midlands.
In his leisure time, he enjoys staying active by playing football and racquet sports (tennis, squash) mixed with a bit of dancing. Also, being a bit of an intrepid explorer, he has ventured to most countries in Europe and also South America, he plans to visit Australia and New Zealand next. Prefers sampling cultures and is certainly not one for an all inclusive!
He has an eclectic taste in music (as his friends and work colleagues will vouch for), with a penchant for R&B, Electronic, New Age, Synthwave, 80s/90s & Latin Music Genres, predominantly Reggaeton, Bachata and Pagode.
Follow Owain on Instagram for regular updates on his travels >