Freelance PPC & SEO services, Birmingham
Digital marketing services Birmingham
Freelance PPC and SEO for Birmingham and West Midlands businesses. Fifteen years of agency-side search experience, delivered without the agency.
Birmingham has one of the densest agency markets outside London, which is exactly why freelance consultancy works well here. You are choosing between an agency retainer that funds an office, an account director and a new business team, or paying by the hour for the person who actually builds and runs the campaigns.
I spent much of my career agency side, in the City of London with top 100 agency Tangent and in the Midlands, so the approach is the same one used on enterprise accounts. What is missing is the layer between you and the work.
Clients have included Withwise, alongside enterprise accounts such as Sky Business and Doosan and hundreds of small and medium sized businesses across the region. Rugby to Birmingham is under forty minutes by car and around thirty by train, so in person meetings are straightforward.
For most Birmingham businesses the first question is not which channel but whether the tracking is telling the truth. It is common to find an account optimising towards a conversion that is not really a conversion, which makes every decision after that unreliable.
What matters here
Digital marketing services Birmingham, specifically
Three things that change the approach in this market.
A crowded agency market
Plenty of choice locally. Freelance consultancy competes on where the money goes, not on the size of the team.
Tracking before tactics
Conversion tracking and GA4 checked first. Optimising towards the wrong goal is the most expensive mistake in paid search.
Forty minutes away
Rugby to Birmingham by car or train, so quarterly sessions in person are easy to arrange.
The services
Freelance PPC services and SEO services in Birmingham
Paid search and organic search, run by the same person so they inform each other rather than competing for the same clicks.
PPC services & campaign management
Google Ads across search, shopping and remarketing. Keyword research, competitor analysis, campaign build, budget pacing, conversion tracking and ongoing optimisation, charged by the hour with no commission on your ad spend.
PPC services and managementSEO services & management
Technical SEO, query research, on-page content and FAQs, structured data, local visibility and citations, plus the authority building that makes a brand quotable rather than merely present.
SEO services and managementFreelance or agency
Freelance consultant or agency in Birmingham?
Agencies earn their fee on large, multi-channel programmes. For a search account, four things usually decide it.
Where the fee goes
An agency retainer funds premises, account management and new business alongside the work. Freelance PPC services are charged by the hour from £70, so more of the budget reaches the account.
No minimum term
Agencies commonly ask for a minimum six month agreement, signed before there is any evidence the work is paying. Hours here are booked as they are needed, with no minimum term and one month of good grace either way so both sides can plan ahead. A smaller number of agencies also still take a percentage of your media budget, which gives them an interest in that budget growing; I charge for time only, so the advice on what to spend is not tied to what I earn.
The same person throughout
No senior pitch followed by a junior in the account, and no handover in month two. The person you brief in Birmingham is the person building and optimising the campaigns.
Scaling either way
Hours go up when there is work to do and down when there is not. That suits seasonal businesses and anyone who wants a flexible extension of an existing marketing team rather than a fixed retainer.
Questions
Freelance digital marketing in Birmingham, answered
What people ask before commissioning search work locally.
Have you worked with Birmingham businesses?
Yes, including Withwise, alongside enterprise clients such as Sky Business and Doosan and a long list of smaller businesses across the West Midlands.
Why use a freelance PPC consultant rather than a Birmingham agency?
Agencies carry overheads you end up funding: premises, account management, new business. With freelance consultancy you pay by the hour from £70 for the person doing the work, with no commission taken from your ad spend. You also keep the same contact throughout, rather than being handed to a junior once the account is won.
Do you handle PPC and SEO separately?
They are separate disciplines but one plan. Running both means paid search data informs which organic queries are worth pursuing, and organic coverage tells you where you can stop paying. Details on the PPC Birmingham page.
Next step
Ready to get more from search in Birmingham and the surrounding areas?
A thirty minute call is usually enough to tell whether paid search, SEO or both are worth the spend for your business. No obligation either way.
Elsewhere
Other locations
Work is remote by default, so distance is rarely the deciding factor.
Contact Owain
Discuss your requirements over a call or a coffee
Tell me where you rank now, what you are spending and what you want search to do for the business. You will get a straight answer on whether there is enough opportunity to justify the work.
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