01SEO for Vichy and Dermablend
SEO optimisations across the Vichy and Dermablend websites. Both sub-brands sold through third party distributors such as Boots, Superdrug and other stores, not directly through their own websites at the time.
Sub-brands
Dermablend
Case studies · Beauty
L’Oréal: SEO and YouTube growth for the Vichy and Dermablend sub-brands
Between 2012 and 2015 I worked with Decibel Digital, a Shoreditch based digital marketing agency, where I worked on SEO optimisations for the Vichy and Dermablend sub-brands of L’Oréal. It was interesting work, alongside paid campaigns for both brands.
- Client
- L’Oréal sub-brands Vichy and Dermablend
- Agency
- Decibel Digital, Shoreditch
- Years
- 2012–2015
+1.3k
YouTube subscribers for Vichy UK & Ireland, in three months
+15%
Pickup in video engagements, interactions and comments
2
L’Oréal sub-brands: Vichy and Dermablend
01 / What I did
Search, video and a famous cover-up
02Dermablend: top of funnel paid campaign
For Dermablend I ran a top of funnel paid campaign featuring Rick Genest, the heavily tattooed model known as Zombie Boy, using Dermablend to cover his tattoos.
03Vichy: YouTube subscribers
For Vichy, I ran YouTube video promotion through Google Ads to boost subscribers to the Vichy UK and Ireland channel. Subscribers grew by 1.3k in the space of three months, with a 15% pickup in video engagements, interactions and comments.
Next step
Work in beauty or cosmetics?
A thirty minute call is usually enough to see where SEO, PPC and YouTube can help your brand, whether you sell direct or through retailers.
Eau de Enquiry
Your details are used only to reply to this enquiry.