Case Studies

My work

Projects I have worked on directly

A selection of PPC, SEO and digital marketing projects across ecommerce, property, retail, renewable energy, sport, media, holiday lets, beauty, engineering, hotels and education, with what the brief was, what I did and what changed as a result.

aden+anais logo 01 · Google Ads, SEO, CRO aden+anais Baby lifestyle ecommerce Restructured Google Ads, Shopping and Performance Max, plus Hotjar-led checkout fixes, then expanded into Italy, France, Germany and HaloSleep UK. Read the case study Greenland Place, Canada Water 02 · Google Ads, SEO Commercial property Woodhouse Workspace, General Projects, Gleeds High value B2B leads for an office fit-out firm, tenants and residents for a London development, and SEO for a global consultancy. Read the case study East of England Co-op head office, Wherstead Park 03 · SEO, content strategy East of England Co-op Community retail, travel and funeral services Subcontracted as digital consultant to strengthen the existing site across stores, travel and funeral services ahead of a larger redesign. Read the case study Greenscape Energy, Ipswich 04 · Google Ads, SEO, LinkedIn Ads Solar and renewable energy SolaX Power, Greenscape Energy B2B visibility with installers for a solar supplier, and survey requests and orders for a Suffolk solar and battery installer. Read the case study The FA crest 05 · Sports marketing, membership, CRM The FA Coaches Association The FA, ASA, British Swimming, UK Athletics, via Goodform Sports Marketing Four years as outsourced Membership Manager for FACA, lifting membership retention by 60% and new subscribers by 18%, and service levels on the national FA Learning hotline by 85%. Read the case study Sky Business logo 06 · Google Ads, paid social, LinkedIn, SEO Sky Business Sky for Business, via Tangent Leading marketing and digital marketing to get more pubs and venues signed up to Sky Business packages, with monthly subscription reporting by source and medium. Read the case study The Suffolk Cottage Collection logo 07 · AI trip planner, SEO, PPC, tracking The Suffolk Cottage Collection Direct freelance client, plus sister brand The Vault Europe, Woodbridge restomods An AI trip planner built on local knowledge of the area, SEO across the cottages, PPC for the brand and key generic searches, conversion tracking set up properly for the first time, and awareness among Suffolk property owners of letting through SCC rather than Airbnb. It went well enough that they trusted me with a second brand. Read the case study L’OréalVichyDermablend 08 · SEO, paid social video, YouTube Ads L’Oréal: Vichy and Dermablend Via Decibel Digital, Shoreditch, 2012–2015 SEO optimisations for two L’Oréal sub-brands, a top of funnel Dermablend campaign with Zombie Boy, and YouTube promotion that added 1.3k subscribers to Vichy UK and Ireland in three months. Read the case study DoosanDoosan Power Systems · Doosan Babcock · Doosan Škoda Power 09 · Keyword research, on-page SEO Doosan Doosan Power Systems (now dissolved), Doosan Babcock (now Altrad Babcock) and Doosan Škoda Power (still trading) Keyword research by function and service, and an on-page SEO overhaul for three newly launched sites. Six months on, organic traffic was up 42%, 30% and 25%. Read the case study N₂ MSS Lasers logoIn-Situ Machining Solutions logoTDT Machine Tools logoIvor King logo 10 · SEO, Google Ads, LinkedIn Ads Engineering and manufacturing MSS Lasers, In-Situ Machining Solutions, TDT Machine Tools and Ivor King, subcontracted via ADAO SEO and PPC visibility for four industrial businesses, including NitroCube enquiries across the UK and USA, LinkedIn Ads and event-name bidding around trade shows. Read the case study The Athenaeum 11 · Google Ads, SEO, content The Athenaeum Hotel Five-star Mayfair hotel, via UP Hotel Agency Over three years as digital marketing account manager, protecting the brand from OTAs, growing international bookings and publishing new content. Direct bookings up 21%, organic visits up 28%. Read the case study Owain on the ice-cream trike at The Runnymede on Thames 12 · Google Ads, SEO The Runnymede on Thames Luxury riverside hotel, Egham, via UP Hotel Agency Direct bookings up 15% over two years at an average 9% cost per acquisition, against OTA commissions of 20% and upwards, plus 21% more organic traffic year on year. Read the case study 13 · SEO, Google Ads, weddings Abbey House Hotel Four-star luxury hotel, Cumbria, via UP Hotel Agency Six years with the Conroy family: direct share of bookings up 24% at an average 11% cost per acquisition, and wedding enquiries up 16%. Read the case study The British School of Brussels logo 14 · SEO, Google Ads, Microsoft Ads, LinkedIn The British School of Brussels International school, my longest standing client Through Decibel Digital, Tangent, ADAO and now freelance, the school has followed me as their dedicated account manager, and I still work with them today. Admissions enquiries and completed applications boosted over the years, with AI search visibility the current focus. Read the case study CALIFORNIAFLORIDANEW YORK 15 · Local SEO, PPC, paid social USA clients Port53, Goodbar, Cloud5, RJM Tax Exemption, Entratus American businesses through Maika Global, UP Hotel Agency and direct, from fixing a Google address at the Empire State Building to paid social in California. Read the case study

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