US Based Marketing Clients

CaliforniaNew YorkFlorida

American clients

Case studies · USA

USA clients: digital marketing for American businesses, from the UK

Other than clients such as Club Quarters Hotels and Cloud5 Communications in the USA, through UP Hotel Agency, my exposure to American clients was quite limited until recent years, when I was subcontracted by Maika Global to support their clients. My key point of contact at Maika is Madison Yeak, a California native who naturally knows a lot of contacts. Alongside that, I work with American businesses directly as a freelancer.

Clients
Port53, Goodbar, Cloud5, RJM, Entratus
Through
Maika Global, UP Hotel Agency, direct
Channels
Local SEO, PPC, paid social, strategy

01 / The clients

Coast to coast

01Port53

New YorkLocal SEOPPC

A large effort recently. Port53 reached out to me after moving from San Francisco to the Empire State Building in New York, when Google wouldn’t accept their new address despite them uploading utility bills, statements and more. I jumped on board and got this sorted for them. I am now helping them attain real customer reviews, after some spurious reviews brought their score down, and I also boost their visibility through paid search (PPC) on an ad hoc basis for various initiatives.

02Goodbar

CaliforniaHospitalityPaid social

A California hospitality business, and a contact of Madison at Maika. I have worked to boost awareness of their offering through paid social and other channels, which has worked well.

03Cloud5 Communications

UP Hotel AgencyPaid mediaSEO

Through UP Hotel Agency, I worked with Cloud5 Communications for some time, optimising their presence and working on a digital marketing strategy with Amanda Nava.

04RJM Tax Exemption

Direct freelanceAwareness

Independently as a freelancer, not through Maika, I worked for a stint promoting RJM’s tax exemption services, making US based businesses aware of the state based tax exemption support the client could offer.

05Entratus and Honesty.ai

FloridaAI insurtechConsulting

Separately, I am working with Florida based Entratus, whose conversational AI is built for regulated sectors such as insurance and government. Their consumer product, Honesty.ai, is an AI health insurance assistant, available 24/7 by chat, voice or SMS, that searches hundreds of plans to find the best match and enrols people in minutes. Our work is currently in its early stages, through digital consulting calls.

06Club Quarters Hotels: The Jewel, NYC

New YorkHotelsGoogle AdsUP Hotel Agency

My earlier American hotel work, through UP Hotel Agency, included optimising The Jewel Hotel in New York, a four-star boutique hotel affiliated with and managed as part of Club Quarters Hotels. I revamped the hotel’s Google Ads campaigns, which had previously been spending without delivering. The hotel saw a big uptick in direct conversions as a result, and cost per acquisition came down from 30%, as high as or higher than the OTAs, to 15%, across brand bidding and competitive generic terms such as “luxury hotel New York”.

02 / In her words

“I worked with Owain over the course of a year on paid media and SEO. While being based in the states and his team in the UK, you’d think communication would be challenging, but he and the team were always accommodating, prompt in response, and a pleasure to work with. His attention to detail and analytical perspective brought great value to our brand and marketing programs.”
Amanda Nava Amanda NavaCloud5 Communications at the time. Now Director of Marketing, TC Restaurant Group

Next step

Based in the USA?

Working across time zones is part of the job. A thirty minute call is usually enough to see where SEO, PPC and paid social can help, scheduled to suit your hours.

Air mailFrom the USA to the UK





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