Articles by Owain Powell
The Digital Briefing
Articles and observations on search, paid media, user experience and digital strategy, from over 20 years of working in digital marketing.
Google Ads Automation
Why clicking ‘apply’ on every Google Ads recommendation can waste spend, and where human oversight from a PPC expert still matters.Read the articleHow Structured Data and Rich Snippets Can Boost Your Business and SEO
How structured data and rich snippets help your business stand out in search, and why they matter even more for AI search results.Read the articleHow International Briefs Are Defining My Freelance Digital Marketing Journey
From Tenby to Zakynthos: the international briefs shaping my freelance digital marketing work in 2026.Read the articleCapturing the Moment: Lessons from Luke Littler’s Win to Boost Your SEO & Sales Strategy
What Luke Littler’s win shows about capturing a trend at speed, and turning spikes in search into SEO and sales.Read the articleNavigating Tech in Pembrokeshire: A Family Vacation with Mixed Connectivity
A family holiday in Pembrokeshire with patchy signal, and what mixed connectivity means for how people search and book.Read the articleBeyond Facebook: Why Local Tradespeople Need a Stronger Online Presence
What finding a roofer taught me about why local tradespeople need more than Facebook recommendations: local search, Google reviews and a proper website.Read the article
Unveiling the Power of Freelance Digital Marketing Experts: Making Sense of Digital for Your Team
How a freelance digital marketing expert can complement your in-house team, from SEO and PPC to turning website data into insights you can act on.Read the article
Can we learn from the Danish about designing with the user in mind?
What four days in Copenhagen taught me about designing with the user in mind, and what UK towns could take from it, online and off.Read the articleMore articles are on the way.
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