Specialist apart hotel PPC services and apart hotel SEO services for serviced apartment operators. Digital marketing services built around length of stay, so the weekly and monthly bookings that carry your occupancy arrive on your own site.
I am Owain, a freelance SEO and PPC expert working solely on boosting direct bookings for luxury hotels, smaller boutique hotels or lodgings, apart hotels and Villas. For your piece of mind, you deal directly with me at all stages, not an account team.
Digital marketing consultation and management worked on flexibly by Owain, without any complexities or layers from digital agencies.
Owain’s successful digital PR and outreach to shout about YAYS Crane Apartment reached global design publication Dezeen and went viral to national newspapers including The Sun in the UK. Direct bookings spiked by 23% and YoY revenue over the following 6 months by 26% for YAYS.
Serviced apartments across Holland and Belgium, recently acquired by NumaStays.
01 / Pay per click
Apart hotel PPC services
Paid search buys visibility today. Budget follows length of stay and lead time rather than clicks alone, and your own brand terms are held against the OTAs bidding on your name.
01
Length of stay bidding
Budget weighted towards the queries that convert into longer stays, because a month is worth many nights of a one-off booking.
02
Brand defence against the OTAs
Your own name is often the cheapest booking you will ever buy. Brand terms are held with tight ad copy and rate messaging so the click lands on your booking engine.
03
Corporate and relocation demand
Campaigns aimed at relocation agents, project teams and extended business travel, alongside the leisure searches.
04
Continuous optimisation
Live campaigns are monitored and adjusted on the data, not left running until the next review meeting.
02 / Search engine optimisation
Apart hotel SEO services
Serviced apartment searches look nothing like hotel searches. My apart hotel SEO services target the neighbourhood, duration and purpose people actually type, from a fortnight near a hospital to a three month relocation.
01
Stay length and neighbourhood pages
Pages that answer weekly, monthly and relocation searches by district, rather than one generic apartments page trying to rank for all of it.
02
Keyword research on real intent
Research into how corporate bookers, relocating families and long-stay guests search, then content built around those high-value terms.
03
On-page and technical SEO
Audits covering meta data, site speed, mobile experience and multi-city URL structure, so nothing technical holds rankings back.
04
Local and multi-market visibility
Each building given its own search footprint, including Google Business Profiles and the local terms that feed them.
03 / Reporting
Less dependence on the OTAs, measured
Reporting shows how much more of your allocation is coming from direct bookings rather than sitting wholly dependent on the OTAs, the commission costs that shift saves, and the effective ROAS of winning those stays direct at a much cheaper cost per acquisition (CPA).
Direct share of allocation
How much of your occupancy now arrives through your own site, tracked month on month against the OTA channels.
Commission saved
The commission cost avoided on every stay that switches from an intermediary to a direct booking.
Effective ROAS and CPA
Return on ad spend read against the true cost per acquisition of a direct booking, not just the click cost.
Why OCP
One expert, on your account
Your apart hotel PPC services and apart hotel SEO services sit with someone who has run search for serviced apartment brands across multiple cities and languages, and who answers the phone. All work is carried out on an independent, self-employed and freelance basis.
Built for multi-property portfolios
Campaign and page structures that scale city by city, so a new building can be launched without rebuilding the account.
Dedicated management
From first consultation through ongoing management, you work with one person who knows your buildings, your rates and your objectives.
Enquire
Tell me about your apartments
Send a few lines about where you are now and what you want to change, and I will come back to you personally.
