British School of Brussels Marketing

The British School of Brussels
My longest client
  1. Decibel Digital
  2. Tangent
  3. ADAO
  4. Freelance, today

Case studies · International schools

The British School of Brussels: digital marketing for an international school

I have worked with the British School of Brussels for the longest period of all my clients, through Decibel Digital, Tangent and ADAO, and now freelance. They haven’t followed the agency, they’ve followed me, as I’ve been their dedicated account manager and trusted contact all that time, and I still work with the school today. Such is the trust from the international school.

Client
The British School of Brussels
My role
Dedicated account manager
Channels
SEO, AI search, Google Ads, Microsoft Ads, LinkedIn Ads

01 / What I did, and still do

Admissions, at home and overseas

Brussels
Domestic and overseas
Admissions

01Replatforming to WordPress

I worked with the developer and the school to replatform the website from Umbraco to WordPress, which far better suited their needs. A school of this nature has no need for an enterprise platform.

02SEO across the site

I continue to work on SEO across the whole website.

03PPC for domestic and overseas families

I run PPC campaigns targeting domestic and overseas audiences, mainly for the primary and secondary school.

04Microsoft Ads and LinkedIn Ads

Microsoft Bing Ads and LinkedIn Ads, targeting high net worth individuals able to pay the school’s termly fees.

05More enquiries, more applications

A massive success over the years, with admissions enquiries boosted, as well as completed application submissions, and the work carries on today.

06Now: visibility in AI search

I am currently working on the approach and strategy to boost the school’s visibility in large language models (LLMs) and AI search results, in advance of a redesign of their website.

A work trip to the school in Brussels

02 / On the road

Visiting the school in Brussels

Most of the work is handled remotely, but over the years there have been a few work trips to see the team at the school in person. This is one of them.

03 / In her words

“Owain has supported our school’s SEO/PPC work over many years. Professional, creative and reliable. Open to challenges and happy to brainstorm new ideas! A pleasure to work with.”
Kim Burgess Kim BurgessFormer Marketing & Communications Director, The British School of Brussels

Next step

Market an international or independent school?

A thirty minute call is usually enough to see where SEO and paid search can bring in more admissions enquiries and completed applications.

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