Case studies · Engineering and manufacturing
Subcontracting via ADAO, the agency who created their websites, I delivered the digital marketing support for MSS Lasers, In-Situ Machining Solutions, TDT Machine Tools and Ivor King, enhancing their visibility through SEO and PPC.
TDT and In-Situ are both based in Rugby, with Ivor King just up the road in Nuneaton, so meetings were never far from home.
Laser gas systems · UK and USA
Manufacture and supply of high-pressure nitrogen generation, gas mixing and gas filtration equipment for fibre laser cutting, including the NitroCube.
What I did: SEO and Google Ads driving NitroCube enquiries across the UK and USA, LinkedIn Ads for B2B visibility, and campaigns around every expo they exhibited at.
On-site machining · Rugby
A worldwide, 24/7 on-site machining company: crankpin machining, line boring and metal stitching for the marine, power generation and heavy industry sectors.
What I did: SEO and PPC to enhance their visibility for planned and emergency on-site machining work.
CNC machine tools · Rugby
“The Big Machine Company”, supplying large-capacity CNC milling machines, machining centres and lathes from brands including AWEA, Lagun and You Ji.
What I did: SEO and PPC to enhance their visibility with UK manufacturers searching for large CNC machine tools.
Piling contractors · Nuneaton
Sheet piling and bored piling specialists serving construction and civil engineering since 1974, with design, installation, plant hire and training.
What I did: PPC and SEO work to enhance their visibility with contractors and civil engineers.
The MSS NitroCube is a compact system that generates high-pressure nitrogen on site for fibre laser cutting. Laser cutting businesses no longer pay for gas rental or deliveries, or face spiralling bottled gas costs.
SEO and Google Ads to drive NitroCube enquiries in both the UK and US markets, two very different audiences for the same product.
LinkedIn Ads supported their B2B visibility, putting MSS in front of the engineers, directors and buyers who decide on laser cutting equipment.
Whenever MSS had an expo at an event arena, I ran campaigns to boost awareness of their stand and secure appointments in advance. One tactic was bidding on the event name itself: an untapped opportunity that few attendees or exhibitors use, but which draws relevant audiences in before the event opens.
How event-name bidding works
Illustration of an event-name campaign. MSS exhibited at shows including FABTECH in the USA and Southern Manufacturing in the UK.
03 / In her words
“It was a pleasure to work with Owain. Owain was always enthusiastic and helpful and keen to implement new ideas.”
Dawn WhelanPA to the Managing Director and Project Manager, In-Situ Machining Solutions (UK) Ltd
A thirty minute call is usually enough to see where SEO, Google Ads and LinkedIn can bring in better enquiries, including around the trade shows you exhibit at.
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