01AI trip planner
I worked on their AI trip planner, helping guests plan their stay around the places, walks and experiences nearby. I have a sound knowledge of that area of Suffolk, as my uncle has lived there for over 30 years.
Case studies · Holiday lets
The Suffolk Cottage Collection: AI trip planner, SEO, PPC and tracking
The Suffolk Cottage Collection offers hand-picked, self-catering holiday cottages from the Suffolk coast to the countryside. They found me independently, and I worked with them directly as a freelancer for an agreed, fixed period of time, to get them on their feet while they were low on internal resource.
- Client
- The Suffolk Cottage Collection
- Engagement
- Direct, fixed term
- Channels
- AI trip planner, SEO, PPC
01 / What I did
Local knowledge, put to work
02SEO for the cottages
SEO work across their cottages, so each property can be found by guests searching for a stay in that part of Suffolk.
03PPC for the brand and key searches
PPC work to protect their brand, so guests searching for The Suffolk Cottage Collection by name book direct rather than through a competitor or third party, alongside some key generic searches for holiday cottages in Suffolk.
04Conversion tracking
I set up conversion tracking, which had never previously been set up properly, so bookings and enquiries could be attributed to the channels and campaigns that drove them.
05Property owner awareness
I also worked with SCC to drive awareness among property owners across Suffolk that they can let their property through SCC, rather than relying on the likes of Airbnb. As part of the collection they make stronger returns and get a fully managed service.
06Trusted with a second brand
This worked so well that they trusted me with one of their other brands, The Vault Europe, a high end mechanic and builder of restomods operating from an airport hangar in Woodbridge, to optimise their website.
02 / In their words
“Owain is great to work with and very knowledgeable. Thank you very much for all your help!”
Adam NicePartner, The Suffolk Cottage Collection, alongside Alex Tarry
Next step
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