Case studies · Media & telecoms

Sky Business: getting pubs and venues signed up

Sky for Business was a client of Tangent’s, where I was tasked with boosting visibility of the service to relevant audiences. I led the marketing and digital marketing initiatives behind it, across paid search, paid social, LinkedIn and the organic side of the website.

Client

Sky for Business

Agency

Tangent

Audience

Pubs and venues

Channels

Google Ads, paid social, LinkedIn, SEO

01 / The brief

From living rooms to licensed venues

Sky’s core focus was B2C, selling general Sky subscriptions to households. Sky Business wanted more of a focus on getting pubs and other venues registered and signed up to Sky Business packages.

That meant reaching a very different audience: licensees, venue owners and operators, who needed a clear reason to choose Sky for their premises.

I led the marketing and digital marketing initiatives to get there, from campaign ideas and promotional assets through to paid media, organic search and the monthly reporting that tracked what was working.

02 / Initiatives I led

Marketing and digital marketing, led end to end

Next step

Selling to businesses and venues?

A thirty minute call is usually enough to see where PPC, LinkedIn and search can help.