PPC

14th June 2026 In PPC By Owain Powell

6 common misconceptions about PPC (and why they always matter)

Pay-per-click advertising is widely misunderstood — by business owners, by marketers new to the channel, and sometimes by the people running the accounts. Here are five assumptions that cause real problems. 1. PPC gives you 24/7 visibility Not if your budget runs out before the day does. Once...

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17th March 2024 In Business, PPC By Owain Powell

Digital Marketing Knowledge is Nothing Without Motivation

In today's dynamic digital environment, achieving success extends beyond technical expertise; it demands resilience and an unwavering commitment to innovation. Over my 15-year journey as a freelance digital marketer, I've grown to understand that while proficiency in SEO, PPC, website UX, and CRO assessments is...

19th January 2023 In PPC, Uncategorised By Owain Powell

Is there a danger of your Google Ads account becoming too automated?

Google Ads, also known as Google AdWords or Pay Per Click (PPC) advertising is a powerful advertising platform that allows businesses of all sizes to reach target audiences through various online channels. The platform is highly automated through Google artificial intelligence (AI), which makes it...

PPC

6 common misconceptions about PPC (and why they always matter)

Digital Marketing Knowledge is Nothing Without Motivation

Is there a danger of your Google Ads account becoming too automated?

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