PPC & SEO, Cambridge
Digital marketing Cambridge
Freelance search consultancy for Cambridge and Cambridgeshire businesses, including hospitality work in the city itself.
Cambridgeshire is one of the counties I work in regularly, and the client list includes The Varsity Hotel in Cambridge alongside hospitality businesses elsewhere in the UK and Europe.
Cambridge is two markets sharing a postcode. A technology and research sector selling internationally, and a hospitality and retail economy serving a city with very high visitor numbers and a student population that turns over every autumn. Search strategy has to pick one and commit.
For the hospitality side, the practical question is usually how much of your booking demand you are handing to the online travel agents and what it would take to win some of it back direct. That is a mix of paid search, Google Hotel Ads and a booking journey that does not lose people at the last step.
What matters here
Digital marketing Cambridge, specifically
Three things that change the approach in this market.
Hospitality experience in the city
Hotel search work including The Varsity Hotel Cambridge, plus hotels and resorts elsewhere in the UK and Europe.
Direct over commission
Paid search and Hotel Ads aimed at winning bookings direct rather than through the travel agents.
Seasonal and cyclical demand
Term dates, graduation, tourist season and conference calendars all move the numbers. Pacing follows them.
The services
Freelance PPC services and SEO services in Cambridge
Paid search and organic search, run by the same person so they inform each other rather than competing for the same clicks.
PPC services & campaign management
Google Ads across search, shopping and remarketing. Keyword research, competitor analysis, campaign build, budget pacing, conversion tracking and ongoing optimisation, charged by the hour with no commission on your ad spend.
PPC services and managementSEO services & management
Technical SEO, query research, on-page content and FAQs, structured data, local visibility and citations, plus the authority building that makes a brand quotable rather than merely present.
SEO services and managementFreelance or agency
Freelance consultant or agency in Cambridge?
Agencies earn their fee on large, multi-channel programmes. For a search account, four things usually decide it.
Where the fee goes
An agency retainer funds premises, account management and new business alongside the work. Freelance PPC and SEO services are charged by the hour from £70, so more of the budget reaches the account.
No commission on spend
Many agencies take a percentage of your media budget. That gives them an interest in the budget growing. I charge for time only, so the advice on how much to spend is not tied to what I earn.
The same person throughout
No senior pitch followed by a junior in the account, and no handover in month two. The person you brief in Cambridge is the person building and optimising the campaigns.
Scaling either way
Hours go up when there is work to do and down when there is not, with no lengthy tie-in. That suits seasonal businesses and anyone who wants a flexible extension of an existing marketing team rather than a fixed retainer.
Questions
Freelance digital marketing in Cambridge, answered
What people ask before commissioning search work locally.
Have you worked with Cambridge businesses before?
Yes. The Varsity Hotel in Cambridge is among the hospitality clients, alongside hotels and resorts elsewhere in the UK, Greece and Italy.
Do you specialise in hospitality?
It is a significant part of the work, though not all of it. Search projects also run across property, education, logistics, industry and ecommerce.
How quickly can you start?
Usually within a fortnight. The first step is a short call and an initial look at the site and the existing accounts, which costs nothing.
Elsewhere
Other locations
Work is remote by default, so distance is rarely the deciding factor.
Contact Owain
Discuss your requirements over a call or a coffee
Tell me where you rank now, what you are spending and what you want search to do for the business. You will get a straight answer on whether there is enough opportunity to justify the work.
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Disclaimer: all work is carried out on an independent, self-employed and freelance basis.