Digital marketing for self storage

PPC and digital marketing for self storage companies

Freelance Google Ads (PPC) management, SEO and website optimisation for self storage operators. More quote requests, calls and move-ins for every site, whether you run one store or a network across the country. I’m based in Rugby, Warwickshire, and work with storage operators across the UK.

  • Pay Less for Storage
  • Beyond Storage
SELF STORAGE 0102030405
8 sitessupported with PPC for Pay Less for Storage
North of Englandfrom Morpeth to Macclesfield, run from a Newcastle HQ
Midlandswhere it started, with Beyond Storage

Recent years · OngoingPay Less for Storage: PPC for self storage across the North

Over recent years I’ve worked with Pay Less for Storage, which is headquartered in Newcastle and runs self storage sites across the North East and North West. As well as storage, the business sells and hires out shipping containers.

My support is primarily on PPC, running Google Ads for the business. With several sites, each competing for customers in its own area, the work is about putting budget behind the locations and services that need it, and measuring which ads lead to quote requests and calls.

Pay Less for Storage locations
  • Newcastle (HQ)
  • Durham
  • Washington
  • Morpeth
  • Morecambe
  • Baildon
  • Wakefield
  • Macclesfield

Self storage, plus shipping container sales and hire.

Where it started · MidlandsBeyond Storage: my first self storage client

Beyond Storage was my first foray into working for a storage company. Its nearest facilities to me were in Leicester and Stratford-upon-Avon, close enough to my base in Rugby, Warwickshire, that I knew the areas and the kind of customers searching in them.

It gave me a grounding in how self storage is bought: often at short notice, around a house move, a renovation or a business running out of space, and usually from whichever nearby operator is easiest to find and contact.

What I do for self storageFour ways to fill more units

01

Location-led PPC

Google Ads built around each site’s catchment, with budget weighted towards the stores and unit sizes with most space to fill.

02

Local SEO for every site

Google Business Profiles, location pages and reviews, so each store shows up when people search nearby.

03

Quote and call tracking

GA4 and Google Ads conversions for quote forms, calls and bookings, so spend is judged on enquiries, not clicks.

04

Website optimisation

Clear size guides, prices and access details, and quote forms that are quick to complete on a phone.

FAQsQuestions self storage companies ask

Answers on PPC, SEO and website work for self storage operators.

Do you work with self storage companies?

Yes. I currently support Pay Less for Storage, a Newcastle-based operator with self storage sites across the North East and North West, mainly with Google Ads. My first self storage client was Beyond Storage, whose nearest facilities to me were in Leicester and Stratford-upon-Avon.

How should a multi-site self storage company run Google Ads?

People search for storage close to where they live or work, so each site needs to compete in its own area. That usually means location-led campaigns and ad copy, budgets set by how full each site is, and separating different kinds of demand, such as household storage, business storage and container hire or sales, so each is measured on its own.

Can you track phone calls and quote requests from ads?

Yes. Storage customers often phone before they book, so call tracking matters as much as online quote forms. I set up GA4 and Google Ads conversions for quote requests, calls and bookings, so you can see which campaigns and locations bring in real enquiries rather than just clicks.

Can you target people outside my location who are looking for storage in my area?

Yes. Google Ads lets you target people across the UK who are searching for, or showing interest in, the locations your sites serve, not only people who live nearby. That reaches students arranging storage before term starts or over the summer, and family members or friends elsewhere in the country helping someone move. Ads and landing pages can then speak to those situations directly.

Do you also offer SEO for self storage locations?

Yes. Alongside PPC I can work on local SEO: a well-kept Google Business Profile for every site, location pages that answer what customers ask about sizes, access and prices, and reviews. Paid search fills gaps quickly while organic visibility builds.

Do you work with self storage companies outside the North of England?

Yes. I work with businesses across the UK, mostly remotely. Beyond Storage, my first storage client, had facilities in the Midlands, and I am based in Rugby, Warwickshire.

What does it cost?

I work at £80 per hour, as a one-off project or rolling month to month. Ad spend is paid directly to Google and is separate from management time, with no commission taken on it.

Next stepWant more quote requests and move-ins?

A thirty minute call is usually enough to see where your Google Ads, local search and website could be bringing in more enquiries for each site.

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