Motivation Matters When Hiring a Freelance Digital Marketer | OCP
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Digital Marketing Knowledge is Nothing Without Motivation

In today’s dynamic digital environment, achieving success extends beyond technical expertise; it demands resilience and an unwavering commitment to innovation. Over my 15-year journey as a freelance digital marketer, I’ve grown to understand that while proficiency in SEO, PPC, website UX, and CRO assessments is crucial, it’s the fusion of skill, dedication, and motivation that sets me apart. I acknowledge that there are many marketers with equal knowledge and perhaps even greater skills, but I believe it’s my passion and determination that give me a distinctive advantage in the industry. Additionally, I am adept at comprehending the diverse requirements and priorities established by in-house marketing teams.

Reflecting on the diverse talent pool of digital marketers, particularly in regions like Gloucestershire, where many of my valued clients are based, it’s evident that standing out requires more than just expertise. It’s about embracing innovation, adapting swiftly, and consistently exceeding expectations.

My journey in digital marketing has been a testament to this ethos—a relentless pursuit of excellence fuelled by a genuine passion for the craft and an unwavering commitment to delivering tangible results. From crafting meticulously targeted PPC campaigns to executing comprehensive SEO strategies, each project serves as a canvas to showcase not only my technical proficiency but also my dedication to driving success.

Navigating the demands of juggling working for two digital agencies for most of my week alongside working with freelance SEO & PPC clients in Suffolk and across Gloucestershire, it can prove undoubtedly challenging. Yet, it’s precisely these challenges that fuel my passion and drive me to surpass expectations, and push my own limits. Balancing the intricacies of work with the responsibilities of family life, a spouse with a demanding career and two young children requires meticulous planning, unwavering commitment, and a resilient spirit. But it’s in these moments of juggling priorities that I find my motivation strengthened.

In the realm of freelance digital marketing work, effective scheduling and organisation are critical. Leveraging digital tools and technologies, I’ve honed a disciplined approach to time management, ensuring no detail is overlooked and no deadline missed. This meticulous planning not only enhances productivity but also fosters a harmonious balance between professional obligations, family commitments, and personal pursuits. In simple form, I like to use “notes” on my mac and iCloud calendar; I also use “paid for products such as” Asana” and “SEMRush” for project management and support, and Skype/Slack and G-Suite products for instant messaging and emails.

Beyond the digital realm lies another pillar of my success, my unwavering dedication to personal well-being. Recognising the profound link between physical health, mental resilience, and professional growth, I prioritise regular exercise, recreational activities, and moments of mindfulness amidst the daily hustle. Typically at 6am, lunchtime or after-work, whether it’s an invigorating game of padel tennis, a rejuvenating run through the countryside, or a session at the gym; these moments of respite serve as catalysts for inspiration, rejuvenation, and creative energy.

Ultimately, my journey in digital marketing is more than just a career—it’s a testament to personal and professional growth, driven by an insatiable thirst for knowledge, an unwavering commitment to excellence, and a resilient spirit. With each project undertaken, each obstacle overcome, I gain even more skills and motivation for the next challenge. In the ever-evolving landscape of digital marketing, it’s not merely just about what we know that matters, but having the motivation to create a successful working partnership with clients, and deliver key results for them, that brings me happiness in my professional capacity. With my personal profile inclusive of many recommendations from satisfied clients over the years, the evidence of my dedication and expertise isn’t just self-advocated; but crucially and importantly – left at the free will of my clients.

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