Freelance PPC management, Brighton
PPC Brighton, freelance Google Ads management
Freelance PPC services for Brighton businesses. Agency-grade paid search without the agency rate card, charged by the hour.
Brighton has an unusual concentration of digital agencies for a city its size, which means most businesses here have already worked with one. Often more than one. The usual complaint is not competence but distance from the work: a senior pitch, then a junior in the account.
Freelance consultancy answers that directly. The person who builds the campaigns is the person who runs them, charged by the hour from £70 with no commission taken from media spend.
The city’s economy skews towards ecommerce, hospitality, creative services and independent retail. For ecommerce that usually means Shopping and feed quality rather than search text ads, and feed problems are the most commonly missed cause of underperformance I see.
For hospitality and independents it is the opposite: small budgets, local intent, and a booking or enquiry journey that has to not lose people. Both need tracking that tells the truth before anything else is worth doing.
What matters here
PPC management Brighton, specifically
Three things that change the approach in this market.
Shopping and feed quality
For ecommerce, most of the gain is in the product feed rather than the bidding. It is also the most commonly ignored.
Senior throughout
No pitch team then a handover. The same person from the first call onwards.
Small budgets taken seriously
Independents and hospitality where a modest spend has to work hard, with tight local targeting.
The services
Freelance PPC services and SEO services in Brighton
Paid search and organic search, run by the same person so they inform each other rather than competing for the same clicks.
PPC services & campaign management
Google Ads across search, shopping and remarketing. Keyword research, competitor analysis, campaign build, budget pacing, conversion tracking and ongoing optimisation, charged by the hour with no commission on your ad spend.
PPC services and managementSEO services & management
Technical SEO, query research, on-page content and FAQs, structured data, local visibility and citations, plus the authority building that makes a brand quotable rather than merely present.
SEO services and managementFreelance or agency
Freelance consultant or agency in Brighton?
Agencies earn their fee on large, multi-channel programmes. For a search account, four things usually decide it.
Where the fee goes
An agency retainer funds premises, account management and new business alongside the work. Freelance PPC services are charged by the hour from £70, so more of the budget reaches the account.
No minimum term
Agencies commonly ask for a minimum six month agreement, signed before there is any evidence the work is paying. Hours here are booked as they are needed, with no minimum term and one month of good grace either way so both sides can plan ahead. A smaller number of agencies also still take a percentage of your media budget, which gives them an interest in that budget growing; I charge for time only, so the advice on what to spend is not tied to what I earn.
The same person throughout
No senior pitch followed by a junior in the account, and no handover in month two. The person you brief in Brighton is the person building and optimising the campaigns.
Scaling either way
Hours go up when there is work to do and down when there is not. That suits seasonal businesses and anyone who wants a flexible extension of an existing marketing team rather than a fixed retainer.
Questions
Freelance PPC services in Brighton, answered
What people ask before commissioning search work locally.
Why freelance rather than a Brighton agency?
Brighton has excellent agencies, and for a large brand with multiple channels one may well be right. For a single search account, an agency retainer funds premises and account management, and the day to day work often sits with a junior. Freelance consultancy is hourly, with no commission on spend, and senior throughout.
Do you work with ecommerce?
Yes. Google Shopping and feed work is a significant part of the paid search practice, including ecommerce clients where revenue through PPC more than doubled year on year.
Do you need to be local?
No. Work is remote by default, with clients across the UK, mainland Europe, South America and the USA. Travel for kick-offs or annual reviews where it genuinely helps.
Does Owain also offer SEO services in Brighton?
Yes. SEO services and management run alongside the paid work, covering technical SEO, on-page content, structured data and the authority building that gets a brand cited. For ecommerce in particular the two are hard to separate, since the same product and category pages carry both.
Next step
Ready to get more from search in Brighton and the surrounding areas?
A thirty minute call is usually enough to tell whether paid search, SEO or both are worth the spend for your business. No obligation either way.
Elsewhere
Other locations
Work is remote by default, so distance is rarely the deciding factor.
Contact Owain
Discuss your requirements over a call or a coffee
Tell me where you rank now, what you are spending and what you want search to do for the business. You will get a straight answer on whether there is enough opportunity to justify the work.
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