Freelance PPC management, Bristol
PPC Bristol, freelance Google Ads management
Freelance PPC services and campaign management for Bristol businesses. Fifteen years of agency-side search, charged by the hour with no commission on spend.
Bristol is the largest agency market in the South West, and rates here have moved close to London’s without London’s budgets always following. That gap is where freelance consultancy makes the clearest financial case.
You are not buying less experience. Most of my career was agency side, in the City of London with top 100 agency Tangent and in the Midlands, on accounts including Sky Business, Doosan, CitySprint and Fowler Welch. What you are not paying for is the structure around it.
The city’s mix of technology, professional services, property and hospitality means the accounts vary widely, but the common failure does not. It is almost always conversion tracking: a goal that fires on the wrong event, or an offline sale that never makes it back into the platform.
Management is hourly, separately from your advertising budget, with no percentage of media spend. Agencies paid a proportion of your budget have an interest in that budget growing; that conflict simply is not there.
What matters here
PPC management Bristol, specifically
Three things that change the approach in this market.
London experience, hourly rate
Agency-grade paid search charged by the hour rather than on a retainer that funds an office.
Tracking checked first
The most common cause of a poorly performing account is a conversion that is not really a conversion.
No commission conflict
You pay for time. There is no incentive to recommend a larger budget.
The services
Freelance PPC services and SEO services in Bristol
Paid search and organic search, run by the same person so they inform each other rather than competing for the same clicks.
PPC services & campaign management
Google Ads across search, shopping and remarketing. Keyword research, competitor analysis, campaign build, budget pacing, conversion tracking and ongoing optimisation, charged by the hour with no commission on your ad spend.
PPC services and managementSEO services & management
Technical SEO, query research, on-page content and FAQs, structured data, local visibility and citations, plus the authority building that makes a brand quotable rather than merely present.
SEO services and managementFreelance or agency
Freelance consultant or agency in Bristol?
Agencies earn their fee on large, multi-channel programmes. For a search account, four things usually decide it.
Where the fee goes
An agency retainer funds premises, account management and new business alongside the work. Freelance PPC and SEO services are charged by the hour from £70, so more of the budget reaches the account.
No commission on spend
Many agencies take a percentage of your media budget. That gives them an interest in the budget growing. I charge for time only, so the advice on how much to spend is not tied to what I earn.
The same person throughout
No senior pitch followed by a junior in the account, and no handover in month two. The person you brief in Bristol is the person building and optimising the campaigns.
Scaling either way
Hours go up when there is work to do and down when there is not, with no lengthy tie-in. That suits seasonal businesses and anyone who wants a flexible extension of an existing marketing team rather than a fixed retainer.
Questions
Freelance PPC services in Bristol, answered
What people ask before commissioning search work locally.
How does the cost compare to a Bristol PPC agency?
Management is from £70 per hour with no commission on ad spend. Agency retainers in Bristol typically carry premises, account management and new business costs, and many also take a percentage of media spend on top of the fee.
Can you work alongside our in-house marketing team?
Yes, and that is a common arrangement. Consultancy works well as a flexible extension of an existing team, covering the search specialism without adding a permanent head.
Which platforms do you manage?
Google Ads across search, shopping and remarketing, which is where most budgets belong. Where a second platform genuinely earns its place I will say so rather than spreading the budget thinner.
Does Owain also offer SEO services in Bristol?
Yes. SEO services and management are available alongside PPC, and most Bristol accounts benefit from both. Paid search buys immediate visibility while the organic work compounds, and running them together stops you paying for clicks you already rank for.
Elsewhere
Other locations
Work is remote by default, so distance is rarely the deciding factor.
Contact Owain
Discuss your requirements over a call or a coffee
Tell me where you rank now, what you are spending and what you want search to do for the business. You will get a straight answer on whether there is enough opportunity to justify the work.
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Disclaimer: all work is carried out on an independent, self-employed and freelance basis.