Freelance PPC management, Leeds
PPC Leeds, freelance Google Ads management
Freelance PPC services for Leeds and West Yorkshire businesses. Google Ads certified, over 15 years of paid search, no commission on media spend.
Leeds is a serious agency city, particularly in financial services, retail and legal, and the larger firms here are used to buying search from sizeable teams. For a single search account that scale is often more than the work requires.
Yorkshire is already one of the regions I work in. The experience behind it is agency side, on accounts including Sky Business, Doosan, CitySprint and Fowler Welch, plus financial services work with Iress.
Regulated sectors are well represented in the city, and they change how paid search has to be run. Ad copy has compliance constraints, landing pages carry required disclosures, and the conversion that matters is frequently a qualified enquiry rather than a form fill. Reporting has to reflect that distinction or it flatters the account.
Management is charged by the hour, separately from your advertising budget, with no percentage taken from media spend.
What matters here
PPC management Leeds, specifically
Three things that change the approach in this market.
Regulated sectors
Financial and legal accounts where ad copy and landing pages carry compliance constraints.
Qualified over raw leads
Reporting built on qualified enquiries, not form fills, because the two are rarely the same number.
Already working in Yorkshire
Yorkshire is an existing client region, so this is not a new market on a map.
The services
Freelance PPC services and SEO services in Leeds
Paid search and organic search, run by the same person so they inform each other rather than competing for the same clicks.
PPC services & campaign management
Google Ads across search, shopping and remarketing. Keyword research, competitor analysis, campaign build, budget pacing, conversion tracking and ongoing optimisation, charged by the hour with no commission on your ad spend.
PPC services and managementSEO services & management
Technical SEO, query research, on-page content and FAQs, structured data, local visibility and citations, plus the authority building that makes a brand quotable rather than merely present.
SEO services and managementFreelance or agency
Freelance consultant or agency in Leeds?
Agencies earn their fee on large, multi-channel programmes. For a search account, four things usually decide it.
Where the fee goes
An agency retainer funds premises, account management and new business alongside the work. Freelance PPC and SEO services are charged by the hour from £70, so more of the budget reaches the account.
No commission on spend
Many agencies take a percentage of your media budget. That gives them an interest in the budget growing. I charge for time only, so the advice on how much to spend is not tied to what I earn.
The same person throughout
No senior pitch followed by a junior in the account, and no handover in month two. The person you brief in Leeds is the person building and optimising the campaigns.
Scaling either way
Hours go up when there is work to do and down when there is not, with no lengthy tie-in. That suits seasonal businesses and anyone who wants a flexible extension of an existing marketing team rather than a fixed retainer.
Questions
Freelance PPC services in Leeds, answered
What people ask before commissioning search work locally.
Why a freelance consultant over a Leeds PPC agency?
For a business running multiple channels across several markets, an agency’s capacity is genuinely useful. For a search account, the retainer largely funds structure you do not use, and the work itself often sits with a junior. Freelance consultancy is hourly, senior throughout, and takes no commission from your spend.
Have you worked in regulated sectors?
Yes, including financial services with Iress. Regulated paid search needs compliance-aware ad copy and a clear definition of what counts as a qualified enquiry.
Do you visit Leeds?
Where it helps. Work is remote by default, and travel is arranged for kick-offs or annual reviews rather than as a routine billed line.
Does Owain also offer SEO services in Leeds?
Yes. SEO services and management cover technical SEO, content, structured data and citations. In regulated sectors the organic side matters more than most: trust signals and clear, compliant on-page answers do a great deal of work before anyone reaches a form.
Elsewhere
Other locations
Work is remote by default, so distance is rarely the deciding factor.
Contact Owain
Discuss your requirements over a call or a coffee
Tell me where you rank now, what you are spending and what you want search to do for the business. You will get a straight answer on whether there is enough opportunity to justify the work.
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Disclaimer: all work is carried out on an independent, self-employed and freelance basis.