Freelance PPC management, Northampton
PPC Northampton, freelance Google Ads management
Google Ads certified freelance PPC services for Northampton and Northamptonshire businesses. Charged by the hour, with no commission on your ad spend.
Northampton is twenty-five miles from my desk in Rugby, around thirty-five minutes by car and about half an hour by train. Of all the areas I work in, this is the one where in person working sessions happen most often, and for complex accounts that access is worth a good deal.
The county runs on logistics, manufacturing and B2B distribution, and paid search in those markets behaves differently. Search volumes are low, the terms are specific, and a handful of enquiries a month can be the difference between a good year and a poor one. That makes wasted spend proportionally far more damaging than it is for a consumer brand.
A commercial furniture supplier in the county has been a client for many years, which has taught me how much of the work in B2B paid search is negative keywords and query review rather than bidding. Ruling out the wrong searches is most of the job.
Management is charged by the hour, separately from your advertising budget, with no percentage taken from media spend. An agency paid a proportion of your budget has an interest in that budget growing. I do not.
What matters here
PPC management Northampton, specifically
Three things that change the approach in this market.
Low volume, high value
A handful of enquiries a month can carry the account. Wasted clicks hurt proportionally more.
Negatives do the heavy lifting
Query review and exclusions, weekly rather than quarterly. That is where B2B budget is saved.
In person when it counts
Thirty-five minutes by car, half an hour by train. Complex accounts benefit from a room rather than a call.
The services
Freelance PPC services and management in Northampton
Paid search and organic search, run by the same person so they inform each other rather than competing for the same clicks.
PPC services & campaign management
Google Ads across search, shopping and remarketing. Keyword research, competitor analysis, campaign build, budget pacing, conversion tracking and ongoing optimisation, charged by the hour with no commission on your ad spend.
PPC services and managementSEO services & management
Technical SEO, query research, on-page content and FAQs, structured data, local visibility and citations, plus the authority building that makes a brand quotable rather than merely present.
SEO services and managementFreelance or agency
Freelance consultant or agency in Northampton?
Agencies earn their fee on large, multi-channel programmes. For a search account, four things usually decide it.
Where the fee goes
An agency retainer funds premises, account management and new business alongside the work. Freelance PPC services are charged by the hour from £70, so more of the budget reaches the account.
No minimum term
Agencies commonly ask for a minimum six month agreement, signed before there is any evidence the work is paying. Hours here are booked as they are needed, with no minimum term and one month of good grace either way so both sides can plan ahead. A smaller number of agencies also still take a percentage of your media budget, which gives them an interest in that budget growing; I charge for time only, so the advice on what to spend is not tied to what I earn.
The same person throughout
No senior pitch followed by a junior in the account, and no handover in month two. The person you brief in Northampton is the person building and optimising the campaigns.
Scaling either way
Hours go up when there is work to do and down when there is not. That suits seasonal businesses and anyone who wants a flexible extension of an existing marketing team rather than a fixed retainer.
Questions
PPC services in Northampton, answered
What people ask before commissioning search work locally.
How much does PPC management cost?
From £70 per hour, charged separately from your advertising budget, with no commission on media spend. You are told in advance roughly how many hours a month the account needs, and you see where that time went.
Do you work with B2B and trade businesses?
Yes, and a good deal of the Northamptonshire work is exactly that, including a commercial furniture supplier worked on for many years. B2B paid search is a different discipline to consumer, and it lives or dies on query review.
Why freelance rather than a PPC agency?
Cost and continuity. Agency fees carry premises and account management, and many take a percentage of your media spend on top. Freelance consultancy is hourly, with no commission, and the person you brief is the person in the account. See digital marketing services in Northampton for SEO as well.
Does Owain also offer SEO services in Northampton?
Yes. SEO services and management are available alongside paid search, and for long B2B buying cycles organic visibility tends to do the early work while PPC catches the buyer at the end. Both are covered on the digital marketing services Northampton page.
Next step
Ready to get more from search in Northampton and the surrounding areas?
A thirty minute call is usually enough to tell whether paid search, SEO or both are worth the spend for your business. No obligation either way.
Elsewhere
Other locations
Work is remote by default, so distance is rarely the deciding factor.
Contact Owain
Discuss your requirements over a call or a coffee
Tell me where you rank now, what you are spending and what you want search to do for the business. You will get a straight answer on whether there is enough opportunity to justify the work.
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