Specialist villa PPC services and villa SEO services for private villas, villa collections and agriturismos. Digital marketing services built for high-value weekly bookings, weddings and long lead times, and for filling the experiences that sit alongside the stay.
I am Owain, a freelance SEO and PPC expert working solely on boosting direct bookings for luxury hotels, smaller boutique hotels or lodgings, apart hotels and Villas. For your piece of mind, you deal directly with me at all stages, not an account team.
Digital marketing consultation and management worked on flexibly by Owain, without any complexities or layers from digital agencies.
Paid search buys visibility in time for the season. A single week can be worth thousands, so campaigns are judged on booked revenue and enquiry quality rather than click volume, with the experiences on site given their own campaigns to fill.
01
Seasonal budget planning
Spend concentrated in the booking window for each season, with shoulder weeks handled separately rather than left to average out.
02
Brand defence against the portals
Your own name is often the cheapest booking you will ever buy. Brand terms are held so the click lands on your enquiry form, not a listing site.
03
Feeder market targeting
Campaigns aimed at the countries and cities your guests travel from, in the languages they search in.
04
Experience-led campaigns
Separate campaigns for yoga retreats, truffle hunting, cookery and wine experiences, which reach guests searching for the activity first and the accommodation second.
05
Wedding campaigns
Italian villa weddings are searched for a year or more ahead, by couples across Europe and their planners. Those campaigns are run and measured separately, because one wedding is worth many nights.
06
Enquiry quality over volume
Campaigns optimised towards enquiries that convert into booked weeks, with the poor-fit traffic filtered out.
02 / Search engine optimisation
Villa SEO services
Villa and agriturismo guests research for weeks before they book, and they search by region, party size and occasion. My villa SEO services build the pages that answer those searches, so the property is found long before the listing sites get the enquiry.
01
Region and occasion pages
Pages for the searches people actually make, by region, party size and occasion, rather than one villas page trying to rank for all of it.
02
Experience and retreat pages
The yoga retreats, truffle hunting, cookery days, wine tastings and wellness weeks given their own pages, so they are found as searches in their own right and booked alongside the stay.
03
Wedding and celebration pages
A dedicated wedding venue page, built for the couples across Europe searching for an Italian villa wedding, with capacity, ceremony options and exclusive-use detail answered where they look for it.
04
Keyword research on real intent
Research into how guests plan a villa or agriturismo holiday, then content built around the terms that carry booking intent rather than browsing.
05
On-page and technical SEO
Audits covering meta data, image weight, site speed and mobile experience, so a photography-led site still loads quickly.
06
Authority and digital PR
Ethical link acquisition from travel and lifestyle publications, building the credibility that lifts rankings and brings referral enquiries.
03 / Reporting
Less dependence on the listing sites, measured
Reporting shows how much more of your season is coming from direct bookings rather than sitting wholly dependent on the listing portals and OTAs, the commission costs that shift saves, and the effective ROAS of winning those weeks direct at a much cheaper cost per acquisition (CPA).
Direct share of the season
How many weeks now come through your own site, tracked against the listing portals and OTAs.
Commission saved
The commission cost avoided on every week that switches from a portal to a direct booking.
Effective ROAS and CPA
Return on ad spend read against the true cost per acquisition of a direct booking, not just the click cost.
Why OCP
One expert, on your account
Your villa PPC services and villa SEO services sit with someone who has worked with villa collections and agriturismos in Tuscany and beyond, including the retreats, weddings and experiences they host, and who answers the phone. All work is carried out on an independent, self-employed and freelance basis.
Built around the season
Spend is weighted to the booking window rather than spread flat across the year, and shoulder weeks get their own treatment.
Dedicated management
From first consultation through ongoing management, you work with one person who knows the properties, the rates and the objectives.
Enquire
Tell me about your villa
My villa work to date has been with Italian properties, though location is no object. I have clients across the world, work at maximum efficiency remotely, and am available outside UK hours for international calls. Send a few lines about where you are now and what you want to change, and I will come back to you personally.
