Freelance PPC & SEO services, Cheltenham
PPC services across Cheltenham and Gloucestershire
Google Ads certified, over 15 years of paid search, and a graduate of the University of Gloucestershire. Freelance PPC and SEO for Cheltenham and Gloucestershire businesses.
Are you new to pay per click (PPC) and require support to get up and running? Maybe you have noticed your competitors appearing above you? Perhaps you already have an existing ads campaign that just isn’t generating the right traffic, or conversions? I can support with getting you results!
Owain is a graduate of the University of Gloucestershire. He is also Google Ads Certified, and has over 15 years PPC experience, working at top digital agencies in London and the Midlands since graduating. Owain has managed PPC campaigns for enterprise clients such as Sky Business, Doosan, and Hotels such as The Sutton Collection Group (Queen’s Hotel Cheltenham), The Grove Hotel & Spa, Point A Hotels as well as for hundreds of small to medium sized businesses across the UK.
Locally the range runs from Cotswold Kerbing, an SME where the whole job is being found by people within a sensible driving distance, to Greys Court Cottages near Burford, where the whole business is a handful of stone holiday cottages that need filling, and on to the Queen’s Hotel in the centre of town and Iress in financial services, where the audience is national and specialist. Four very different search problems in one corner of the country. I studied Strategic Business Management at the University of Gloucestershire, graduating in 2007, and spent three years living in the town, so Cheltenham is familiar ground rather than a target market on a map.
Cheltenham has an unusually high concentration of independent retail, hospitality and professional services for a town its size, and a good deal of that demand is genuinely local. That changes what paid search should be doing: tight geographic targeting, a properly complete Google Business Profile, and landing pages that answer a local query rather than a national one. For businesses whose customers travel in for the day, the racing festivals and the Cotswolds tourist season also make demand markedly seasonal, and budget pacing around those peaks is usually where the easiest gains are.
Local clients
Cheltenham and Cotswolds clients
Four local accounts, four different search problems. Each logo links through to their site.
The approach
My approach to PPC management in Cheltenham
As a Google Ads (PPC) Specialist, I will work initially with you to understand your core demographic, targets and desired return on investment (ROI) from paid advertising. I will support by formulating an initial x3 month plan, inclusive of strategy, keyword research, competitor analysis as well as understanding your key (core) audience reach.
As an experienced PPC consultant offering PPC services across Cheltenham and Gloucestershire, I will support with the management of your campaigns, which is critical, ensuring that budget is pacing within bounds, and KPI’s across your website are being achieved.
What matters here
PPC services Cheltenham, specifically
Three things that change the approach in this market.
Local intent first
Radius targeting and location extensions so budget goes on people who can actually walk in or travel to you.
Seasonal pacing
Spend weighted towards the festival and tourist peaks rather than spread flat across the year.
Local SMEs and national brands
From Cotswold Kerbing serving a local radius to Iress selling nationally. The plan starts by establishing which one you are.
The services
Freelance PPC and SEO services in Cheltenham
Paid search and organic search, run by the same person so they inform each other rather than competing for the same clicks.
PPC services & campaign management in Cheltenham
Google Ads across search, shopping and remarketing. Keyword research, competitor analysis, campaign build, budget pacing, conversion tracking and ongoing optimisation, charged by the hour with no commission on your ad spend.
PPC services and managementSEO services & management
Technical SEO, query research, on-page content and FAQs, structured data, local visibility and citations, plus the authority building that makes a brand quotable rather than merely present.
SEO services and managementFreelance or agency
Freelance consultant or agency in Cheltenham?
Agencies earn their fee on large, multi-channel programmes. For a search account, four things usually decide it.
Where the fee goes
An agency retainer funds premises, account management and new business alongside the work. Freelance PPC and SEO services are charged by the hour from £70, so more of the budget reaches the account.
No commission on spend
Many agencies take a percentage of your media budget. That gives them an interest in the budget growing. I charge for time only, so the advice on how much to spend is not tied to what I earn.
The same person throughout
No senior pitch followed by a junior in the account, and no handover in month two. The person you brief in Cheltenham is the person building and optimising the campaigns.
Scaling either way
Hours go up when there is work to do and down when there is not, with no lengthy tie-in. That suits seasonal businesses and anyone who wants a flexible extension of an existing marketing team rather than a fixed retainer.
Questions
Freelance PPC management in Cheltenham, answered
What people ask before commissioning search work locally.
Have you worked with Cheltenham businesses before?
Yes. Local clients have included Cotswold Kerbing, The Queens Hotel, Greys Court Cottages near Burford and Iress. I also studied Strategic Business Management at the University of Gloucestershire in the town, graduating in 2007, so the area is familiar.
Do you meet Cheltenham clients in person?
Yes. Rugby to Cheltenham is a straightforward drive, so in person kick-offs and reviews are easy to arrange. Most of the ongoing work is handled remotely.
Is PPC worthwhile for a small Cheltenham business?
Often, yes, provided the targeting is tight. A modest budget spent on local searches with clear intent tends to outperform a bigger budget spread nationally. The first thing to check is whether there is enough local search volume to justify it, which an initial look will tell you.
Can you help with SEO as well as ads?
Yes, and it is a good deal more than managing listings. The bulk of the work is on the site itself: page structure, internal linking, the technical issues holding back crawling and indexation, and content written to answer the queries people actually type. Structured data then tells search engines and language models what each page is and what it answers, and citations from sources that already carry authority are what make a brand quotable in AI answers rather than merely present in the index. The directory and Google Business Profile side matters for local visibility, but it is one part of a larger job, and the paid and organic sides inform each other when the same person runs both. More on SEO services and management.
Does Owain also offer PPC and SEO together?
Yes, and most Cheltenham accounts use both. PPC services and management buy immediate visibility while SEO services and management compound over three to six months. Run by one person, the paid data informs the organic priorities directly.
Elsewhere
Other locations
Work is remote by default, so distance is rarely the deciding factor.
Contact Owain
Discuss your requirements over a call or a coffee
Tell me where you rank now, what you are spending and what you want search to do for the business. You will get a straight answer on whether there is enough opportunity to justify the work.
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Disclaimer: all work is carried out on an independent, self-employed and freelance basis.