Search engine optimisation (SEO) should be at the forefront of every business owners thinking. Search engines such as Google are the “go to place” nowadays for customers, when they looking for services, both regionally in towns across the Cotswolds, Gloucestershire and more specifically, Cheltenham. If you searched for SEO Cheltenham and I appeared, this is testament to my ability to optimise visibility; not only for myself but other businesses.
Owain will work with you to establish your business objectives and KPIs, the competitive landscape; then will work to identify onpage and off-page SEO opportunities. Onpage being optimisation opportunities across your website, whether it be content, images or technical SEO requirements. Offpage being the quantity and quality of citations your website has attained from third party sites, which relate to your backlink profile and overall website (domain) authority. These factors (both onpage and offpage) are hugely important elements to search engine optimisation which determine the strength and authority your business website has with popular search engines such as Google.
In addition to providing SEO across Cheltenham and the surrounding areas, Owain is Google Adwords Certified for running Adwords (PPC) advertising campaigns for your Cheltenham based business to supplement any lack of organic visibility or to reaffirm visibility through Google search.
If your website is nowhere to be seen or is not attracting the right kind of traffic and conversions, you should contact Owain to see how he can support.
Get started today
Speak to Owain today to see how he can help your business grow online through digital strategy development, as well as to discuss SEO and PPC campaign opportunities for your business.
What are the costs per hour?
Hourly Rate
£50
London agencies charge between £80-120p/h. Midlands based agencies charge between £60-80p/h.
How does Owain typically work?
Owain currently works full time for ADAO and UP Hotel Agency between the hours of 8:30-17:30 Monday to Friday. He works for his own clients digital marketing campaigns most evenings from 18:00 onwards. He also dedicates and commits to working a set amount of time at weekends. If you need to speak to Owain during the daytime, Monday-Friday, this can be arranged at midday, or around Owain’s current full time working hours.
SEO & Digital PR
Search engine optimisation (SEO) isn’t a science but an art. Google rewards websites for providing great user experiences (UX), rich and rewarding on-page content and valuable media backlinks from valuable publications which point back to your website. These factors all influence your domain (website) authority, resulting in your overall level of online visibility improving, thus impacting upon your closest marketplace competition.
Local Search
Local search marketing is invaluable for businesses offering a service in proximity to your business location. Typically ideal for café’s, restaurants, builders, plumbers and local independent shops. If your business wants to be discovered within Google or Bing’s map listings, you will require a fully optimised local listing for search engines to recognise and optimise your business. In addition, local citations need to be developed.
Content Marketing
The old adage “content is king” is still as pertinent as ever. The value of content marketing isn’t assessed on the quantity of written copy or even keyword density, but instead, through qualitative research techniques. Your website content needs to work smart, and it’s content must be refined for users of your site. Your copy has to be contextual enough to be indexed by search engines for any searches relating to the services your business offers. Balancing user experience (UX) and writing website copy for SEO is a a tricky art, but if done correctly, can reap many rewards.
Reporting
Your website is the face of your company, so you deserve to know how users are engaging with every aspect, from any activity to the levels of engagement and interactions made on your site. Only when you can interpret the data behind the performance of your business website (through platforms such as Google Analytics), can improvements start to be made.
Background and Experience
Since graduating from the University of Gloucestershire in 2008 with a BA Honours in Strategic Business Management, Owain has gone on to work with leading brands in a wide range of sectors.
Owain started his career, working in a Sports Marketing & CRM role at Goodform, a Sports Marketing Agency based in Warwick; where he successfully account managed the The Football Association’s Licensed Coaches Membership scheme. He also worked on a number of other accounts for PL Football Clubs, County Cricket Clubs, and the Welsh Rugby Union (WRU).
Over the past 10 years, Owain has worked predominantly in the City of London, for Top 100 Digital Agency; Tangent (formerly Decibel Digital). He has also worked in a marketing and conversion rate optimisation (CRO) capacity for fast growing customer experience SaaS, Decibel Insight.
Over the past year, Owain relocated back to the Midlands for family reasons, where he currently works for UP Hotel Agency, a specialist Digital Marketing Agency for Hotels, and the well reputed Digital Agency, ADAO.
Testimonials
Where Owain has featured
Testimonials
Read some of the comments from those that I have worked with.
Owain revamped our PPC and Google Shopping activity with great success. He's very knowledgeable in the space - I'd recommend him to anyone looking to boost their paid marketing activity.
Owain carried out SEO for a set of new corporate websites i was launching for Doosan. His pro-active attitude and ability to communicate the benefits of SEO to a non-technical audience made him a pleasure to work with.
I had the pleasure of working with Owain for 5+ years launching may successful digital products and campaigns together. Owain's experience in SEO strategy, content, PPC, social, analytics and CRO was always invaluable. I couldn't recommend him highly enough.
The fun part…
Aside from marketing, Owain is lives with his wife in the Midlands.
In his leisure time, he enjoys staying active by playing football and racquet sports (tennis, squash) mixed with a bit of dancing. Also, being a bit of an intrepid explorer, he has ventured to most countries in Europe and also South America, he plans to visit Australia and New Zealand next. Prefers sampling cultures and is certainly not one for an all inclusive!
He has an eclectic taste in music (as his friends and work colleagues will vouch for), with a penchant for R&B, Electronic, New Age, Synthwave, 80s/90s & Latin Music Genres, predominantly Reggaeton, Bachata and Pagode.
On the road
Follow Owain on Instagram for regular updates on his travels >
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