Case studies · Luxury hotels
I worked with The Runnymede on Thames as part of my work with UP Hotel Agency, who designed the hotel’s website, on boosting awareness and direct bookings for the hotel. Just the kind of digital marketing for luxury hotels I provide. The hotel sits on the banks of the River Thames in Egham, Surrey, minutes from Windsor, and attracted a lot of families thanks to its proximity to LEGOLAND Windsor and other attractions, while still being a luxury hotel. I worked closely with their Head of Marketing at the time, Andrew Duggan.
+15%
Direct bookings over two years
9%
Average Google Ads cost per acquisition, against OTA commissions of 20% and upwards
+21%
Organic traffic, year on year
01 / What I did
A blend of brand protection and competitive generic Google Ads (PPC) campaigns boosted direct bookings by 15% over two years, and took the average cost per acquisition down to 9%. That is great, considering OTA commissions can be 20% and upwards on room night bookings.
I also worked on the organic side of the business, boosting visits to the site. It worked really well, with a 21% year on year rise in organic traffic from new pages created and existing pages optimised much better.
A big part of the strategy was securing bookings around key event windows for the hotel, for families visiting LEGOLAND Windsor and other nearby attractions as well as guests looking for a luxury stay by the river.
The hotel is now part of Warner Hotels, as Reserve by Warner Hotels, The Runnymede on Thames.
Next step
A thirty minute call is usually enough to see where PPC and SEO can bring in more direct bookings, for less than the OTAs charge.
See my digital marketing for luxury hotels services.
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