Freelance Hotel PPC & SEO
Fill more rooms
direct, not through
the OTAs.
Specialist hotel PPC services and hotel SEO services for luxury properties, with Google Hotel Ads management alongside them. Search strategies that put your rooms in front of discerning travellers at the moment they are ready to book.
I am Owain, a freelance SEO and PPC expert working solely on boosting direct bookings for luxury hotels, smaller boutique hotels or lodgings, apart hotels and Villas. For your piece of mind, you deal directly with me at all stages, not an account team.
Over 10 years in hotel digital marketing services. Digital marketing consultation and management worked on flexibly by Owain, without any complexities or layers from digital agencies.
Hotel clients
01 / Search engine optimisation
Comprehensive hotel SEO services
Visibility in an increasingly crowded digital marketplace. My hotel SEO services make sure your property appears prominently when potential guests search for luxury accommodation, on the terms that carry real booking intent.
01
Keyword research and optimisation
Thorough research into how your guests actually search, then content optimised around those high-value terms so the property ranks where it should.
02
High-quality content creation
Blog posts, articles, landing pages and social content that reads well for guests and performs for search, written by Owain rather than outsourced.
03
On-page and technical SEO
Full audits covering meta tags, site speed, mobile responsiveness and overall experience, so nothing technical holds your rankings back.
04
Link building and authority
Ethical link acquisition from reputable sites, building the credibility that lifts rankings and brings referral traffic with it.
02 / Pay per click
Hotel PPC services,
immediate results
Where hotel SEO services build long-term growth, paid search buys visibility today. Campaigns are built to maximise return and to hold your own brand terms against the OTAs bidding on your name, so the guest who was always going to choose you books direct.
01
Customised campaigns
Built around your goals, whether that is direct bookings, seasonal offers or brand awareness, with results measured against them.
02
Brand defence against the OTAs
Your own name is often the cheapest booking you will ever buy. Brand terms are held with tight ad copy and rate messaging so the click lands on your booking engine, not an intermediary.
03
Precise audience targeting
Demographics, interests, locations and feeder markets matched to your ideal guest profile, so budget goes to people likely to book.
04
Continuous optimisation
Live campaigns are monitored, analysed and adjusted on the data, not left running until the next review meeting.
03 / Metasearch
Google Hotel Ads Management
Google Hotel Ads appear in search results and on Google Maps, showing live availability, pricing and booking options inside Google’s own interface. Managed properly, it is one of the strongest levers you have for direct bookings, and it sits naturally beside the hotel PPC services and hotel SEO services above.
01
Integration with your booking engine
Live availability and pricing feed straight through, so guests can view and book rooms from the search result itself.
02
Competitive bidding strategies
Protecting your brand terms against the OTAs while bidding on the generic, competitive keywords that win incremental direct bookings.
03
Performance tracking and reporting
Impressions, clicks, conversions and revenue, reported clearly and fed back into the next round of refinements. Reporting also shows how much more of your allocation is coming from direct bookings rather than sitting wholly dependent on the OTAs, the commission costs that shift saves, and the effective ROAS of winning those bookings direct at a much cheaper cost per acquisition (CPA).
Why OCP
One expert, on your account
Over 10 years of experience in hotel digital marketing services, including time spent at a specialist niche hospitality digital agency. Partnering with Owain at OCP Digital Marketing means your hotel PPC services and hotel SEO services sit with someone who understands the nuances of the luxury hotel industry, and who answers the phone. All work is carried out on an independent, self-employed and freelance basis.
Flexibility and responsiveness
Digital marketing moves quickly. Campaigns are adjusted as trends and demand shift, and queries get answered promptly rather than queued.
Dedicated management
From first consultation through ongoing management, you work with one person who knows your property, your rates and your objectives.
Other property types
Not a hotel?
Apart hotel PPC and SEO services
Serviced apartments and apart hotels, with search built around length of stay so the weekly and monthly bookings arrive on your own site.
Private villas, villa collections and agriturismos, including the weddings, retreats and experiences hosted alongside the stay.
Enquire
Tell me about your property
Send a few lines about where you are now and what you want to change, and I will come back to you personally.
Book a callPhone +44 (0) 7411 177327