SEO and PPC management in Stuttgart

Yes. I provide freelance SEO and PPC management for businesses in Stuttgart and across Germany, working remotely from the UK. That covers technical SEO, content and FAQs, structured data, Google Ads and paid social, with tracking in GA4. Clients in the region include MoveIn24 and FamilyActivities.de.

Being local is not the same as being experienced. Germany has many excellent agencies, but with an agency your account is often run by a junior executive behind an account manager. With me you work directly with a specialist who has 20 years of experience through every major change in Google, SEO and PPC, with no handovers and transparent hourly pricing. For businesses reaching UK or other English-speaking customers, I also bring first-hand knowledge of how those audiences search and buy, and I can work alongside an existing German agency or your in-house marketing team rather than replace them.

I work in English. That suits businesses targeting expats, international students and other English-speaking audiences, and German teams who want their English-language search handled properly. My German is limited, and it has not been a barrier with my Stuttgart clients. In many German organisations English is the main working language anyway, as I have seen first-hand visiting companies such as Puma near Nuremberg and Zalando in Berlin. For Google Ads, I have run many German-language campaigns over the years, so campaigns can be built in German, English or both.

Yes. My recent German clients are in and around Stuttgart, but the work is remote, so where you are in Germany makes no difference. The same approach applies in Munich, Berlin, Frankfurt, Hamburg or anywhere else: understand who is searching, where from and in which language, then build SEO, PPC and AI visibility around it.

Yes, and it is often where I add most. I understand how British consumers and procurement teams search, where German and British search terms differ, and which competitors dominate Google’s UK results, so UK-facing SEO and Google Ads are planned for that market rather than simply translated.

Yes. I have run many German-language Google Ads campaigns over the years. Campaigns can be built in German, English or both, with separate targeting by language and location so budget follows the audiences that actually convert.

Yes. For MoveIn24 I pulled together data on where people relocating to Germany for work or study come from, and used it to geo-target campaigns at the key countries and cities rather than spreading budget thinly across the world.

People increasingly ask full questions, such as “what can families do in Stuttgart this weekend?”, and AI assistants answer with a summary that cites a handful of sources. Clear, specific answers on your site, extensive FAQs and structured data make it more likely your business is one of them.

FAQs written around the real questions people type or speak into search engines and AI assistants, answered directly in the first sentence and backed up with detail. They help with featured snippets, Google AI Overviews and assistants such as ChatGPT, and they answer customers before they need to get in touch.

Yes. On the MoveIn24 project I set up GA4 and conversion tracking alongside app tracking, so app downloads and in-app engagement could be measured together with the website. Budget can then follow whatever actually produces customers.

Tracking in Germany has to respect GDPR and each visitor’s cookie choices. I set up GA4 and Google Ads conversion tracking to work with your consent banner, using Google Consent Mode, so measurement stays as complete as possible without collecting data people have not agreed to.

Usually three to six months for a clear trend, depending on competition and how much groundwork the site needs. Paid search can deliver from the first week, which is why the two often run together while SEO builds.

Yes, remote is the default. I work from Rugby with clients across the UK, Europe and the USA, with regular video calls and shared reporting, so being in another country rarely makes a difference.

I charge £80 per hour, billed monthly, with no long contract required. Ad spend is paid directly to Google or the relevant platform and is separate from management time.

Paid search captures demand that already exists and can start delivering within days. SEO and AI visibility build the answers people find while they research, compare and ask questions, and that compounds over months. Run together, paid data shows which searches turn into customers so content can target them, and strong organic visibility can reduce how much you need to pay for clicks. More detail is on my PPC management and SEO services pages.