Freelance PPC services in Cheltenham
PPC services across Cheltenham and Gloucestershire
Google Ads certified, over 15 years of paid search, and a graduate of the University of Gloucestershire. Freelance PPC management for Cheltenham and Gloucestershire businesses.
Are you new to pay per click (PPC) and require support to get up and running? Maybe you have noticed your competitors appearing above you in the ads? Perhaps you already have an existing ads campaign that just isn’t generating the right traffic, or conversions? I can support with getting you results. If organic visibility is the bigger gap, see SEO services Cheltenham instead.
Owain is a graduate of the University of Gloucestershire. He is also Google Ads Certified, and has over 15 years PPC experience, working at top digital agencies in London and the Midlands since graduating. Owain has managed PPC campaigns for enterprise clients such as Sky Business, Doosan, and Hotels such as The Sutton Collection Group (Queen’s Hotel Cheltenham), The Grove Hotel & Spa, Point A Hotels as well as for hundreds of small to medium sized businesses across the UK.
Locally the range runs from Cotswold Kerbing, an SME where the whole job is being found by people within a sensible driving distance, to Greys Court Cottages near Burford, where the whole business is a handful of stone holiday cottages that need filling, and on to the Queen’s Hotel in the centre of town and Iress in financial services, where the audience is national and specialist. Four very different paid search problems in one corner of the country. I studied Strategic Business Management at the University of Gloucestershire, graduating in 2007, and spent three years living in the town, so Cheltenham is familiar ground rather than a target market on a map.
Cheltenham has an unusually high concentration of independent retail, hospitality and professional services for a town its size, and a good deal of that demand is genuinely local. That changes what paid search should be doing: tight geographic targeting, a properly complete Google Business Profile, and landing pages that answer a local query rather than a national one. For businesses whose customers travel in for the day, the racing festivals and the Cotswolds tourist season also make demand markedly seasonal, and budget pacing around those peaks is usually where the easiest gains are.
Local clients
Cheltenham and Cotswolds clients
Four local accounts, four different search problems. Each logo links through to their site.
The approach
My approach to the work
As a Google Ads (PPC) Specialist, I will work initially with you to understand your core demographic, targets and desired return on investment (ROI) from paid advertising. I will support by formulating an initial x3 month plan, inclusive of strategy, keyword research, competitor analysis as well as understanding your key (core) audience reach.
As an experienced PPC consultant offering PPC services across Cheltenham and Gloucestershire, I will support with the management of your campaigns, which is critical, ensuring that budget is pacing within bounds, and KPI’s across your website are being achieved.
What matters here
Where the local demand actually is
Three things that change the approach in this market.
Local intent first
Radius targeting and location extensions so budget goes on people who can actually walk in or travel to you.
Seasonal pacing
Spend weighted towards the festival and tourist peaks rather than spread flat across the year.
Local SMEs and national brands
From Cotswold Kerbing serving a local radius to Iress selling nationally. The plan starts by establishing which one you are.
The services
Freelance PPC services in Cheltenham
Paid search and organic search, run by the same person so they inform each other rather than competing for the same clicks.
PPC services Cheltenham
Google Ads across search, shopping and remarketing. Keyword research, competitor analysis, campaign build, budget pacing, conversion tracking and ongoing optimisation, charged by the hour with no commission on your ad spend.
PPC services and managementSEO services Cheltenham
Technical SEO, query research, on-page content and FAQs, structured data, local visibility and citations, plus the authority building that makes a brand quotable rather than merely present.
SEO services CheltenhamFreelance or agency
Freelance consultant, or a digital agency?
Agencies earn their fee on large, multi-channel programmes. For a search account, four things usually decide it.
Where the fee goes
An agency retainer funds premises, account management and new business alongside the work. Freelance PPC services are charged by the hour from £70, so more of the budget reaches the account.
No minimum term
Agencies commonly ask for a minimum six month agreement, signed before there is any evidence the work is paying. Hours here are booked as they are needed, with no minimum term and one month of good grace either way so both sides can plan ahead. A smaller number of agencies also still take a percentage of your media budget, which gives them an interest in that budget growing; I charge for time only, so the advice on what to spend is not tied to what I earn.
The same person throughout
No senior pitch followed by a junior in the account, and no handover in month two. The person you brief in Cheltenham is the person building and optimising the campaigns.
Scaling either way
Hours go up when there is work to do and down when there is not. That suits seasonal businesses and anyone who wants a flexible extension of an existing marketing team rather than a fixed retainer.
Questions
Before you commission the work
What people ask before commissioning search work locally.
What makes Owain a top freelance PPC specialist in Cheltenham?
Sound knowledge of the area counts for a great deal in local paid search. Having studied and lived in the town, I know Cheltenham and the surrounding towns and villages across Gloucestershire well, from Cirencester, Stroud and Tewkesbury to Burford and the Cotswold villages, which is what makes radius targeting, location bid adjustments and local ad copy land rather than guess. The way of working is also different from a digital agency in Cheltenham: you deal with one specialist throughout, charged by the hour rather than a retainer with a percentage of your media spend on top, so the advice on budget is not tied to what I earn and the person you brief is the person in the account.
How long have you been working with Cheltenham businesses?
Over 15 years. One of my first freelance gigs came within a year of graduating from the University of Gloucestershire, so local work has run alongside the agency and enterprise side of my career from the very start rather than being a recent addition.
Do you meet Cheltenham clients in person?
Yes. Rugby to Cheltenham is a straightforward drive, so in person kick-offs and reviews are easy to arrange. Most of the ongoing work is handled remotely.
Is PPC worthwhile for a small Cheltenham business?
Often, yes, provided the targeting is tight. A modest budget spent on local searches with clear intent tends to outperform a bigger budget spread nationally. The first thing to check is whether there is enough local search volume to justify it, which an initial look will tell you.
Can you help with SEO as well as ads?
Yes, and most Cheltenham accounts end up using both. Paid search buys visibility immediately while organic compounds over three to six months, and run by one person the paid data informs the organic priorities directly. That side of the work has its own page: SEO services Cheltenham.
Next step
Ready to get more from search in Cheltenham and the surrounding areas?
A thirty minute call is usually enough to tell whether paid search, SEO or both are worth the spend for your business. No obligation either way.
Contact Owain
Discuss your requirements over a call or a coffee
Tell me where you rank now, what you are spending and what you want search to do for the business. You will get a straight answer on whether there is enough opportunity to justify the work.
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