Freelance PPC & SEO services, Wales
PPC management Wales, freelance Google Ads services
Freelance PPC management and SEO for businesses across Wales, from healthcare in the west to hospitality on the coast.
Work across Wales runs from healthcare to hospitality. Tenby Health in Pembrokeshire is among the clients, one of only a handful of private ultrasound clinics in west Wales, and that account is a good illustration of how different Welsh markets can be from one another.
For a clinic like that, search volumes are small and the intent behind them is unusually high. Someone looking for a private scan in west Wales is not browsing. The job is being found quickly, answering the question clearly on the page, and being trusted on arrival. Bid strategy is almost beside the point.
Coastal and rural Wales bring the opposite problem: short seasons, dispersed populations and a visitor economy that books late. Hospitality and accommodation there need organic groundwork done months ahead and paid budget concentrated into the booking window.
Much of Wales is also thinly served by agencies outside Cardiff and Swansea, which for most businesses means paying city rates for remote delivery anyway. If the work is remote, an hourly freelance consultant is the same delivery model without the retainer. More detail on the Pembrokeshire page.
What matters here
PPC management in Wales, specifically
Three things that change the approach in this market.
High intent, low volume
Healthcare and specialist services where a handful of the right searches matter more than reach.
Seasonal coastal demand
Hospitality and accommodation that earns its year in months. Organic ahead of the season, paid within it.
Remote either way
Most Welsh businesses buy search remotely regardless. Hourly consultancy is the same delivery without the retainer.
The services
Freelance PPC services and SEO services in Wales
Paid search and organic search, run by the same person so they inform each other rather than competing for the same clicks.
PPC services & campaign management
Google Ads across search, shopping and remarketing. Keyword research, competitor analysis, campaign build, budget pacing, conversion tracking and ongoing optimisation, charged by the hour with no commission on your ad spend.
PPC services and managementSEO services & management
Technical SEO, query research, on-page content and FAQs, structured data, local visibility and citations, plus the authority building that makes a brand quotable rather than merely present.
SEO services and managementFreelance or agency
Freelance consultant or agency in Wales?
Agencies earn their fee on large, multi-channel programmes. For a search account, four things usually decide it.
Where the fee goes
An agency retainer funds premises, account management and new business alongside the work. Freelance PPC and SEO services are charged by the hour from £70, so more of the budget reaches the account.
No commission on spend
Many agencies take a percentage of your media budget. That gives them an interest in the budget growing. I charge for time only, so the advice on how much to spend is not tied to what I earn.
The same person throughout
No senior pitch followed by a junior in the account, and no handover in month two. The person you brief in Wales is the person building and optimising the campaigns.
Scaling either way
Hours go up when there is work to do and down when there is not, with no lengthy tie-in. That suits seasonal businesses and anyone who wants a flexible extension of an existing marketing team rather than a fixed retainer.
Questions
Freelance PPC management in Wales, answered
What people ask before commissioning search work locally.
Do you have Welsh clients?
Yes. Tenby Health in Pembrokeshire is among them, one of only a handful of private ultrasound clinics in west Wales. There is also holiday accommodation work along similar lines elsewhere.
Do you work across all of Wales?
Yes. Work is remote by default, so north, mid and south Wales are all workable. See the Pembrokeshire page for the west Wales detail.
Freelance or a Cardiff agency?
If your business is outside Cardiff or Swansea, an agency will most likely deliver remotely in any case. At that point you are choosing between an hourly rate for the person in the account and a retainer that also funds premises, account management and often a percentage of your media spend.
Does Owain also offer SEO services in Wales?
Yes. SEO services and management run alongside PPC and, for low-volume high-intent markets like private healthcare, the organic side usually does more. Being the clear answer on the page beats bidding for the same handful of searches.
Elsewhere
Other locations
Work is remote by default, so distance is rarely the deciding factor.
Contact Owain
Discuss your requirements over a call or a coffee
Tell me where you rank now, what you are spending and what you want search to do for the business. You will get a straight answer on whether there is enough opportunity to justify the work.
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Disclaimer: all work is carried out on an independent, self-employed and freelance basis.