PPC & SEO, Pembrokeshire
Digital marketing Pembrokeshire
Freelance search consultancy for Pembrokeshire businesses, with hospitality and tourism experience that suits the county.
Pembrokeshire runs on a short, intense season. Coastal accommodation, attractions, activity operators and hospitality all earn a disproportionate share of the year in a handful of months, and search strategy has to respect that rather than fight it.
Clients in the county include Tenby Health, one of only a handful of private ultrasound clinics in west Wales. That is a very different search problem to a holiday let: low volume, high intent, and a patient who needs to find you quickly and trust you immediately. Getting the on-page content and the local visibility right matters more there than any bid strategy.
A good deal of my hospitality work is exactly this shape: resorts and hotels where demand is seasonal and heavily gift or holiday driven, including a luxury resort in Greece and hotels across the UK and Italy. The pattern travels well.
In practice that means front-loading visibility before the season rather than during it, pacing paid budget towards the booking window rather than spreading it flat, and making sure the booking journey does not lose people who arrived ready to commit.
What matters here
Freelance PPC and SEO in Pembrokeshire, specifically
Three things that change the approach in this market.
Built for a short season
Visibility work done ahead of the booking window, paid budget weighted to when people are actually booking.
Hospitality and tourism
Hotel and resort search work across the UK, Greece and Italy, including Google Hotel Ads.
Direct bookings
Reducing the share of demand that goes through the online travel agents and their commission.
The services
Freelance PPC and SEO services in Pembrokeshire
Paid search and organic search, run by the same person so they inform each other rather than competing for the same clicks.
PPC services & campaign management
Google Ads across search, shopping and remarketing. Keyword research, competitor analysis, campaign build, budget pacing, conversion tracking and ongoing optimisation, charged by the hour with no commission on your ad spend.
PPC services and managementSEO services & management
Technical SEO, query research, on-page content and FAQs, structured data, local visibility and citations, plus the authority building that makes a brand quotable rather than merely present.
SEO services and managementFreelance or agency
Freelance consultant or agency in Pembrokeshire?
Agencies earn their fee on large, multi-channel programmes. For a search account, four things usually decide it.
Where the fee goes
An agency retainer funds premises, account management and new business alongside the work. Freelance PPC and SEO services are charged by the hour from £70, so more of the budget reaches the account.
No commission on spend
Many agencies take a percentage of your media budget. That gives them an interest in the budget growing. I charge for time only, so the advice on how much to spend is not tied to what I earn.
The same person throughout
No senior pitch followed by a junior in the account, and no handover in month two. The person you brief in Pembrokeshire is the person building and optimising the campaigns.
Scaling either way
Hours go up when there is work to do and down when there is not, with no lengthy tie-in. That suits seasonal businesses and anyone who wants a flexible extension of an existing marketing team rather than a fixed retainer.
Questions
Freelance digital marketing in Pembrokeshire, answered
What people ask before commissioning search work locally.
Do you work with businesses in Wales?
Yes. Work is remote by default, which makes distance largely irrelevant. Current clients range from the Midlands and London to Greece, Italy, Switzerland, Belgium, Brazil and the USA.
When should a seasonal business start?
Earlier than most do. SEO takes three to six months to show a clear trend, so the work that supports a summer season should start in the winter. Paid search can be switched on closer to the booking window.
Can you help us win more direct bookings?
That is usually the main aim in this kind of work. It combines paid search and Hotel Ads with a booking journey that converts, so more of the demand you have already paid to create actually completes on your own site.
Elsewhere
Other locations
Work is remote by default, so distance is rarely the deciding factor.
Contact Owain
Discuss your requirements over a call or a coffee
Tell me where you rank now, what you are spending and what you want search to do for the business. You will get a straight answer on whether there is enough opportunity to justify the work.
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Disclaimer: all work is carried out on an independent, self-employed and freelance basis.