PPC & SEO, London
PPC services London
Fifteen years of paid search built in the City of London, now applied directly to your account by the consultant doing the work.
Most of my career was spent agency side in London, predominantly with top 100 digital agency Tangent, running paid search and SEO for blue chip brands with the budgets and the scrutiny that come with them.
Seven of those years were spent working in Shoreditch, living out at Canary Wharf. That is long enough to know how London clients actually buy search, what an agency floor costs to run, and which parts of a retainer are the work and which are the overhead.
That is the experience London clients are buying, without the agency structure around it. No account director layer, no handover to a junior in month two, and no commission taken from your media spend. You deal with the person building and optimising the campaigns.
London is a competitive auction in almost every vertical, which makes account structure and conversion tracking matter more here than anywhere else. Getting those two things right is usually worth more than raising the bids.
What matters here
PPC services London, specifically
Three things that change the approach in this market.
Competitive auctions
High cost per click markets where wasted spend shows up quickly. Negative keyword discipline and tight match types do a lot of the work.
Agency-grade, independently delivered
The same approach used on enterprise accounts, charged by the hour rather than as a retainer with overheads attached.
In person when it helps
Rugby to Euston is under an hour, so quarterly sessions in person are straightforward.
The services
Freelance PPC services and SEO services in London
Paid search and organic search, run by the same person so they inform each other rather than competing for the same clicks.
PPC services & campaign management
Google Ads across search, shopping and remarketing. Keyword research, competitor analysis, campaign build, budget pacing, conversion tracking and ongoing optimisation, charged by the hour with no commission on your ad spend.
PPC services and managementSEO services & management
Technical SEO, query research, on-page content and FAQs, structured data, local visibility and citations, plus the authority building that makes a brand quotable rather than merely present.
SEO services and managementFreelance or agency
Freelance consultant or agency in London?
Agencies earn their fee on large, multi-channel programmes. For a search account, four things usually decide it.
Where the fee goes
An agency retainer funds premises, account management and new business alongside the work. Freelance PPC and SEO services are charged by the hour from £70, so more of the budget reaches the account.
No commission on spend
Many agencies take a percentage of your media budget. That gives them an interest in the budget growing. I charge for time only, so the advice on how much to spend is not tied to what I earn.
The same person throughout
No senior pitch followed by a junior in the account, and no handover in month two. The person you brief in London is the person building and optimising the campaigns.
Scaling either way
Hours go up when there is work to do and down when there is not, with no lengthy tie-in. That suits seasonal businesses and anyone who wants a flexible extension of an existing marketing team rather than a fixed retainer.
Questions
Freelance PPC management in London, answered
What people ask before commissioning search work locally.
Do you meet clients in London?
Yes. The train from Rugby to Euston takes under an hour, so in person kick-offs and quarterly reviews are easy to arrange. Day to day work is handled remotely.
Is freelance PPC viable for a London business?
It is often a better fit. London agency rates carry the cost of an office and an account management layer. Freelance consultancy is charged by the hour from £70, with no commission on ad spend, so more of the budget reaches the auction.
Which London sectors have you worked in?
Paid search and SEO across media, financial services, property, logistics, hospitality and beauty, for both blue chip enterprises and smaller independents.
Does Owain also offer SEO services in London?
Yes. Alongside paid search there is full SEO services and management: technical SEO, query research, on-page content and FAQs, structured data, and the citation and authority work that decides whether a brand gets quoted in AI answers rather than merely indexed. Run together, paid search data tells you which organic queries are worth pursuing, and organic coverage tells you where you can stop paying.
Elsewhere
Other locations
Work is remote by default, so distance is rarely the deciding factor.
Contact Owain
Discuss your requirements over a call or a coffee
Tell me where you rank now, what you are spending and what you want search to do for the business. You will get a straight answer on whether there is enough opportunity to justify the work.
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Disclaimer: all work is carried out on an independent, self-employed and freelance basis.