Freelance SEO, London
Your freelance SEO consultant in London
Twenty years in search engine optimisation (SEO), much of it spent in London, and proven to attain organic growth. The experience of a senior agency SEO specialist, at £80 per hour and without the overheads of an agency in the capital.
- £80per hour
- 20 yearsin search marketing
- Flexiblemonthly or longer term
SEO specialist across London: Years spent working in London search
I have worked as an SEO specialist across London for most of my career. That began with several years in Shoreditch at Decibel, followed by Tangent on Great Portland Street, and for many years I lived in Canary Wharf.
Today most of my London work is freelance, as an SEO consultant on one-off projects or providing ongoing SEO management. That has included Ryde, a last-mile delivery platform, and dental practices near Euston and on Harley Street, a hop, skip and jump from the station when I come down from Rugby.
London businesses often choose me for the combination of expertise and rate. You get the experience of a senior agency SEO specialist, without paying for the overheads of owning an agency in the capital.
I also work flexibly. You can start on a rolling month-to-month basis, rather than being tied into the long retainer most London digital agencies ask for. Longer retainers are welcome too: I pride myself on the longevity of my client relationships, and good client retention works well for both parties.
Specialist SEO consultant: No business size or scale is too big
From blue chip enterprises to independent practices, my approach to SEO management is the same: understand the business, then build the search strategy around it.
Blue chip enterprises
SEO for huge blue chip enterprises, including meetings with CEOs, directors and senior figureheads at some of the biggest organisations.
Food chains across London
Subcontracted by Cab Studios on a couple of projects, working with Burger & Lobster and other food chains across Canary Wharf and London. Search engine optimisation (SEO) helped increase table bookings through SevenRooms, OpenTable and other reservation platforms.
Last-mile logistics
SEO for Ryde, a UK last-mile delivery marketplace whose app connects couriers, drivers and businesses. I was brought in for my logistics background, having worked with CitySprint and Fowler Welch.
Practices near Euston
Freelance SEO projects and ongoing SEO management for dental practices near Euston and on Harley Street, where being found locally matters most.
AI search, AEO and GEO: AI visibility is built into every strategy
People now ask AI tools full questions rather than typing a few keywords. Answer engine optimisation (AEO) and generative engine optimisation (GEO) build on traditional SEO to help make your business the one those answers mention.
Google AI Overviews
Content, FAQs and structured data shaped so Google can quote your business in the AI summary at the top of the results.
ChatGPT and other assistants
GEO builds the authority and clear answers that ChatGPT, Gemini and other AI assistants draw on when they recommend a business in London.
Monitored with Semrush
Tools such as Semrush, among others at my disposal, track your SEO positioning in search and AI results, so you can see where you stand.
SEO consultant rates in London: Agency experience, without the agency overheads
Many established London digital agencies charge £130 to £185 per hour or more for experienced specialists. My rate as a freelance SEO consultant is £80 per hour, with twenty years of hands-on search experience behind it.
You are not tied into a long retainer. Work can run on a rolling month-to-month basis, or on a longer retainer if you prefer, and many of my client relationships have lasted for years. The first conversation is a free consultation.
Rugby to London Euston: In London in under an hour
Rugby is on the West Coast Main Line, with direct trains to London Euston. The fastest services call at Milton Keynes Central and arrive in around 49 minutes.
Meet in London
Kick-offs, workshops and reviews in person, at your office or somewhere near Euston.
Or on a video call
Most day-to-day work runs remotely, with regular calls whenever they are useful.
Working from Greenwich
When I’m in London to meet clients, I mix up where I work from. One of my favourites is Bureau Club, a coworking hub in Greenwich.
My time in London over the years
From digital agency days in Shoreditch to client meetings in Mayfair. I still travel into London regularly to meet clients, supporting them with SEO services and ongoing management, whether on a monthly retainer or a one-off project.
Some of the London clients I've provided SEO services for
Elsewhen
SEO client testimonials: From London clients and colleagues
Fran MilsomCo-Founder, Nestor GroupI worked closely with Owain for a good few years and had a great relationship throughout. He helped set up our performance marketing from the ground up and generated great performance for Nestor. He knows what he’s doing and is a good guy to boot!
I managed Owain for a number of years. Throughout that period he was hard working and consistent in his approach and manner. He can turn his hand to anything digital, and has a deep understanding of SEO. When we broadened his role from SEO to digital marketing he excelled. His passion for writing, when combined with his other skills create a powerful combination. I recommend Owain!
I had the pleasure of working with Owain for 5+ years launching may successful digital products and campaigns together. Owain’s experience in SEO strategy, content, PPC, social, analytics and CRO was always invaluable. I couldn’t recommend him highly enough.
SEO in London FAQs: Freelance SEO in London, answered
How much does a freelance SEO consultant in London cost?
From £80 per hour. That is considerably below many established London agencies, where experienced specialists can charge £130 to £185 per hour or more.
Do I have to sign up to a long retainer?
No. I can work on a rolling month-to-month basis, rather than tying you into the long retainer most London digital agencies ask for. I am equally happy to agree a longer retainer. Many of my client relationships have lasted for years, and good client retention works well for both parties.
Can we meet in person in London?
Yes. Rugby has direct trains to London Euston, with the fastest services taking around 49 minutes, so meeting in London is easy. I am also available remotely on a video call.
Is AI search part of your SEO work?
Yes. AI search visibility, through AEO (answer engine optimisation) and GEO (generative engine optimisation), is built into every strategy alongside traditional SEO, covering Google AI Overviews, ChatGPT and other AI assistants. Positioning is monitored with tools such as Semrush.
What size of business do you work with?
Any size. I have worked with huge blue chip enterprises and met with CEOs and directors at some of the biggest organisations, including last-mile delivery platform Ryde, as well as independent businesses such as dental practices near Euston and on Harley Street.
Do you also offer PPC in London?
Yes. Paid search has its own page: PPC services London.
Contact your London SEO consultant: Book a free SEO consultation
Tell me where you rank now and what you want search to do for the business. You will get a straight answer on whether there is enough opportunity to justify the work.
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